What is the Mystery behind Search Engines?
| Category: Search Engines | Date: 2002-04-27 |
I am amused and angry at the same time! Everywhere I go, I find slogans like "learn how to beat the Search Engines and get listed on top of the search results!" or "learn the secrets of Search Engines!" and so on.
Why make such a mystery out of Search Engines? Any Search Engine is only a human-written program that does exactly what it was programmed to do.
I am a Web programmer and can tell you exactly what each of my programs does - BECAUSE I WAS THE ONE WHO CREATED ITS LOGIC! I am sure if you ask the programmers at AltaVista, HotBot or any other robot Search Engine - they will tell you how it all works. Except we can't do that.
It would be way too complicated to explain. That is why the programmers have created "Advanced Search Tutorials". So, suppose, every web designer follows the directions and creates a perfectly Search-Engine-Ready web site. Each one submits it following the exact rules. Now, every site will start getting on top of Search Engine results page. Right?
Could it be possible that every web site, whose owner followed the rules, gets listed on the first page? NO WAY! That is why, no matter how hard you try - your web site will be moved down to the next page, or the one after... just because there are too many competitors out there.
I was successful in listing one of my customers' sites on page 1 with at least 3 major Search Engines. Very proud and confident about it, I tried following the same techniques with my own business site. How disappointed was I when after trying to find it on AltaVista, I saw it on PAGE 12! And that is after following exactly the same procedures as I did with my customer. Why the failure? Because I have too many competitors. Link popularity? Forget it! At least until my site gets popular enough in the future.
Conclusion - try your best. Be honest. Target the appropriate keywords. I am happy to say that even after finding my page in AltaVista in the middle of nowhere, I got a few responses from my site. How did they find me? Using other engines and other tools. Web is just what it is - Wide and Unlimited Place of Opportunities. Take advantage of it.
About the Author
Milana Nastetskaya is a full time web developer and the author of two books: "Create Your First Busines Web Site in 10 days" and "65 Instant Web Design Answers".
milana@instantwebanswers.com
http://www.instantwebanswers.com
Why make such a mystery out of Search Engines? Any Search Engine is only a human-written program that does exactly what it was programmed to do.
I am a Web programmer and can tell you exactly what each of my programs does - BECAUSE I WAS THE ONE WHO CREATED ITS LOGIC! I am sure if you ask the programmers at AltaVista, HotBot or any other robot Search Engine - they will tell you how it all works. Except we can't do that.
It would be way too complicated to explain. That is why the programmers have created "Advanced Search Tutorials". So, suppose, every web designer follows the directions and creates a perfectly Search-Engine-Ready web site. Each one submits it following the exact rules. Now, every site will start getting on top of Search Engine results page. Right?
Could it be possible that every web site, whose owner followed the rules, gets listed on the first page? NO WAY! That is why, no matter how hard you try - your web site will be moved down to the next page, or the one after... just because there are too many competitors out there.
I was successful in listing one of my customers' sites on page 1 with at least 3 major Search Engines. Very proud and confident about it, I tried following the same techniques with my own business site. How disappointed was I when after trying to find it on AltaVista, I saw it on PAGE 12! And that is after following exactly the same procedures as I did with my customer. Why the failure? Because I have too many competitors. Link popularity? Forget it! At least until my site gets popular enough in the future.
Conclusion - try your best. Be honest. Target the appropriate keywords. I am happy to say that even after finding my page in AltaVista in the middle of nowhere, I got a few responses from my site. How did they find me? Using other engines and other tools. Web is just what it is - Wide and Unlimited Place of Opportunities. Take advantage of it.
About the Author
Milana Nastetskaya is a full time web developer and the author of two books: "Create Your First Busines Web Site in 10 days" and "65 Instant Web Design Answers".
milana@instantwebanswers.com
http://www.instantwebanswers.com
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