Freddie Feature VS Bonnie Benefit
| Category: Selling Techniques | Date: 2001-04-26 |
Freddie Feature and Bonnie Benefit sign up as new distributors for the Whatchmacallit Widget Company. The Company announces a contest for the distributor who both sells the most Whatchmacallit Instigators, their new high tech product, and sponsors the most new distributors.
Freddie and Bonnie attack this challenge with the zest found only in brand new distributors.
Freddie devours the information he can find on the Company, then blasts the Internet Safelists and Classified Ad sites with his ads announcing:
"Whatchmacallit Instigator, 3 years in the making New High Tech Product Revolutionary 12X3 Matrix Rotating Compensation Plan CEO, Bill Blotchy, formerly with the XYZ Company Hurry, Get in on Top"
Freddie sits at his computer and waits for the responses and waits and waits and waits and...
Bonnie orders the product. When it arrives she follows the instructions and tries it out. She thinks awhile, then writes her ad and sends it her paid safelists.
"I couldn't believe what the company was saying about their new Whatchmacallit Instigator, so I tried it myself and guess what? Everything they say is TRUE.
"You click a button on the Instigator and blow a small breeze into you face. Your wrinkles disappear instantly. You look 10 years YOUNGER.
"Not only that, you push another button and blow the breeze into the gas tank of your car and it runs like a breeze. You don't have to buy any more gas, EVER.
"You push a third button, dial it to your preferences, point it at a steak and it cooks it the way you want it in 30 SECONDS.
"Think of all the time you'll save. More time for your FAMILY.
"Become a distributor of this product and you'll enjoy an EARLY RETIREMENT."
Bonnie is deluged with orders and requests for more information. Bonnie wins the contest. Why?
What's the difference between Freddie Feature's ad and Bonnie Benefit's?
Isn't it too obvious? Freddie has emphasized features of the company whereas Bonnie stressed benefits. She answered the question "What's in it for me?"
In order to be successful in any kind of marketing you must answer that question and let people know how the product or service can benefit them. If the response to your ad is "so what?" they will neither buy your product nor join your business.
So start thinking "BENEFITS!"
Sorry folks, the Instigator isn't real, but if there're any inventors out there, put me on your mailing list.
(c) Gloria Reibin May 27, 2000
About the Author
Gloria Reibin, owner of Advantage E-Com, likes to help people. Subscribe to FREE Advantage E-com CyberMarketing Ezine, send a blank email to subscribe@advantageecom.com
:To contact see details below.
adva@advantageecom.com
http://advantageecom.com
Freddie and Bonnie attack this challenge with the zest found only in brand new distributors.
Freddie devours the information he can find on the Company, then blasts the Internet Safelists and Classified Ad sites with his ads announcing:
"Whatchmacallit Instigator, 3 years in the making New High Tech Product Revolutionary 12X3 Matrix Rotating Compensation Plan CEO, Bill Blotchy, formerly with the XYZ Company Hurry, Get in on Top"
Freddie sits at his computer and waits for the responses and waits and waits and waits and...
Bonnie orders the product. When it arrives she follows the instructions and tries it out. She thinks awhile, then writes her ad and sends it her paid safelists.
"I couldn't believe what the company was saying about their new Whatchmacallit Instigator, so I tried it myself and guess what? Everything they say is TRUE.
"You click a button on the Instigator and blow a small breeze into you face. Your wrinkles disappear instantly. You look 10 years YOUNGER.
"Not only that, you push another button and blow the breeze into the gas tank of your car and it runs like a breeze. You don't have to buy any more gas, EVER.
"You push a third button, dial it to your preferences, point it at a steak and it cooks it the way you want it in 30 SECONDS.
"Think of all the time you'll save. More time for your FAMILY.
"Become a distributor of this product and you'll enjoy an EARLY RETIREMENT."
Bonnie is deluged with orders and requests for more information. Bonnie wins the contest. Why?
What's the difference between Freddie Feature's ad and Bonnie Benefit's?
Isn't it too obvious? Freddie has emphasized features of the company whereas Bonnie stressed benefits. She answered the question "What's in it for me?"
In order to be successful in any kind of marketing you must answer that question and let people know how the product or service can benefit them. If the response to your ad is "so what?" they will neither buy your product nor join your business.
So start thinking "BENEFITS!"
Sorry folks, the Instigator isn't real, but if there're any inventors out there, put me on your mailing list.
(c) Gloria Reibin May 27, 2000
About the Author
Gloria Reibin, owner of Advantage E-Com, likes to help people. Subscribe to FREE Advantage E-com CyberMarketing Ezine, send a blank email to subscribe@advantageecom.com
:To contact see details below.
adva@advantageecom.com
http://advantageecom.com
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