Mr. Geez Is Back In Business! Wanna Know How?

Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition, generating enough sales has become even more difficult if not impossible.

When did you last make a sale? What is your conversion ratio? How far have you been successful in retaining your customers? Questions like these makes majority of netpreneurs apprehensive. This is because most netpreneurs dont understand and practice the underlying marketing model, which is the key to online success.

The following is a marketing model practiced by Mr. Johnny Geez who happens to be an entrepreneur. He says:

"Come up with a product and/or an affiliate program that pays better commission, and market it everywhere. The more places it will be marketed, the more people will see it and buy it, and that will bring in a flood of sales. YeSss!"

At the end of the month Mr. Geez were really in a bad mood...

Grrr... What the hell they think themselves? Ive been really a fool doing all that hard work on my part the whole month. This is really frustrating.

What happened? Asked Tony (Friend of Mr. Geez)

Mr Geez: NO SALES! :( The market doesnt seem to understand my product. I did manage to bring traffic towards my site, but still NO SALES! :( You know my product is the best of its kind. Just plug it in your cars engine and youre done. Your cars gaskit will never burn out. These people out there are scared spending money on using such a wonderful product.

Tony: But why? Youve been marketing your product everywhere. Didnt you make any sales? Come on, dont tell lie to me, you must have ended up with at least a few hundred dollars in net sales, didnt you?

Mr. Geez: You think Im lying. Im not supposed to hide anything from you. Youre my best friend.

Tony: But Geez Ive seen your website, its nicely designed, loads fast and above all have a better navigational system. mThen whats the problem?

Mr. Geez: I dont know, maybe its the end of online selling.

Tony: I dont think so, because I personally know some people who are making mega sales without putting much effort. How come they are doing so well Geez?

Mr. Geez: That means there must be something wrong with my own marketing approach? What do you think Tony?

Tony: I guess youre right. Lets find out and fix the problem.

---- End of conversation ----

So what did *you* learn from this conversation? What must have gone wrong with Mr. Geezs business? Any clue?

I never like anyone to guess, but thats a critical one. If you guessed it, read on, but if you didnt, start your engine now because in your answer lies the real crux of the problem.

Okay... Its show time.

"Mr Geez forgot to define his market". In an attempt to sell his product, he unknowingly assumed that his product is for everyone. Now why would somebody bothers and pick his product if he or she doesnt have a car? And if they do have a car, why must they purchase from Mr. Geez rather than his competitors who are just a click away offering same product at a much discounted rate with superior customer service?

Sounds obvious!

Thats exactly whats happening online. Everybody is getting onto the Internet marketing bandwagon in order to make big sales. Considering the fact to reach millions of people, marketers fail to make even a couple of sales. Heres the simplest and most important question you should ask yourself before even thinking to put your product up for sale:

"Who is your customer?"

Once youre able to answer this question, you can build a strong marketing campaign to reap out the tremendous benefits associated with this approach. Even if you make a little marketing effort, youll be far better off to put things in shape. Conversely marketing without satisfying this question is like catching a fly in the dark.

All your marketing efforts are a total waste if you dont focus your target market. Coming up with a niche product within your customer segment is the surefire way to build a fortune. What distinctive benefit your product provides? In what way your product is diferent (and superior) to the competition? Have all your systems in place to market it within your designated customer segment. And all I can say is youll win the battle. GUARANTEED!

Lessons learned from Mr. Geezs Mistake:
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- Clearly define your market

- Focus on the market first, and than come up with a product that quenches your customers thirst

- Good website design, better navigation, speed, guarantees, professional outlook, sales copy and testimonials are not the *only* ingredients to make sales. Focus matters.

- Even the best products dont sell if sold to the wrong market.

- Never blame visitors. They are your source of correction

Oh! By the way, it took just a single day for Mr. Geez to define his market. Since that day his sales went up by 1700%, and his anticipated level of profits surpassed his expectations for the month.

Mr. Geezs Advice To YOU:
-------------------------
Dear fellow entrepreneur, I would like to take this humble opportunity to present you my point of view for success in three simple words:

Target Your Market.

---- End Of Mr. Geezs Advice ----

Mr. Geez will be back with more stunning insights soon.

Watch out!

About the Author

Amin Khan of NicheChallenge.com is the active soul for helping you develop a successful niche based business. Subscribe his FREE ezine The LASER to join the select group of pros who are driving the Net for success. Send a blank email to: majordomo@NicheChallenge.com with the word "subscribe laser" (without quotes) in the body of your email.

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