The Master Speaker
| Category: Selling Techniques | Date: 2002-01-13 |
If you would converse with me, said Francois Voltaire, first define your terms.
master n. (1.) a revered leader, (2.) an artist or performer of consummate skill
(3.) One whose work serves as a model or ideal.
speaker n. (1.) one who speaks, educates, or trains.
Many people stand before audiences and speak, educate, or train. What qualities set the master speaker apart? What aspects of character, what business practices, what habits, what attitudes, what stance, cause a speaker to be recognized as a master?
This pastiche is keyed in with no notes, no references. Just my gut. Thats where my views are born. Thats where your views are born. From your core, from your essence, from your deepest feelings. Lets see if youre able to agree with my gut convictions. The qualities and aspects of a master speaker are these:
1. Integrity: Without this sterling quality, nothing else matters. I mean being more than as good as your word. I mean living and breathing with bone-deep resolve that if you say it, you live it-regardless of the cost.
This includes your accountabilities to each of your constituencies: the decision-maker who hires you, the client paying your fee, the audience before which youre privileged to stand. Each expects value in return for their investment of faith or money or time in you.
2. In-depth research: Do you show up and deliver a standard shtick...the same piece you rolled out last week? The same piece youll present next week somewhere else? If so, youre an actor, a performer, yes. Well and good. the world needs you. And youre not a master speaker! The master speaker does adequate research. Every time.
The master speaker customizes, creates a program for each audience. The master speaker bestows a one-time experience on each audience-delivers wisdom born for the time and place, for the company, for the association or group in their here and now moment. The master speaker takes into account the needs, wants, hungers, attitudes, biases, perceptions, challenges, conditions, stated and unstated, of each constituent.
3. Passion: The master speaker is fully involved, totally present-with the audience, the topic or issue, the circumstances, the mood, the environment, with everything affecting the unforgettable experience shaped and molded for this audience and only this audience.
The master speaker shares far more than words and concepts, ideas and recommendations. The master speaker shares values and principles, standards and personal philosophy, from his core, essence, deepest beliefs and ideals.
The master speaker delivers more, far more, than a program. The master speaker creates an experience, a memory, an indelible impression that audience members cannot possibly forget. Like a virus the master speaker invades the deepest recesses of the consciousness of the audience, causes neuron firings, synapses, in the brains-and positive changes in the minds and hearts of everyone present.
The master speaker, with vast empathy for the human condition, intensely aware of the effect of her presence and words, speaks from the soul level. The audience perceives much of the real communication subliminally. The array of impressions released is conveyed by the master speakers stance, movements, by the look in his eyes, by the pregnant pause at just the right times. The master speaker engraves memories that cannot ever be erased.
The outcome, when you make yourself a master speaker: Long after audience members forget every word you uttered, every story you told, every one-liner with which you regaled them, every point you made, they cannot forget you.
About the Author
Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-bes world-wide. Burt works with people who want to be speakers and with speakers who want to be masters. The words of his clients, the admiration and respect expressed for his work by some of the worlds most successful speakers, testify to the values he delivers. For samples of his wisdom, simply go to his web-site, SpeakingBizSuccess.com. Down-load some of the 12 FREE articles and 20 FREE newsletters.
burt@SpeakingBizSuccess.com
http://www.SpeakingBizSuccess.com
master n. (1.) a revered leader, (2.) an artist or performer of consummate skill
(3.) One whose work serves as a model or ideal.
speaker n. (1.) one who speaks, educates, or trains.
Many people stand before audiences and speak, educate, or train. What qualities set the master speaker apart? What aspects of character, what business practices, what habits, what attitudes, what stance, cause a speaker to be recognized as a master?
This pastiche is keyed in with no notes, no references. Just my gut. Thats where my views are born. Thats where your views are born. From your core, from your essence, from your deepest feelings. Lets see if youre able to agree with my gut convictions. The qualities and aspects of a master speaker are these:
1. Integrity: Without this sterling quality, nothing else matters. I mean being more than as good as your word. I mean living and breathing with bone-deep resolve that if you say it, you live it-regardless of the cost.
This includes your accountabilities to each of your constituencies: the decision-maker who hires you, the client paying your fee, the audience before which youre privileged to stand. Each expects value in return for their investment of faith or money or time in you.
2. In-depth research: Do you show up and deliver a standard shtick...the same piece you rolled out last week? The same piece youll present next week somewhere else? If so, youre an actor, a performer, yes. Well and good. the world needs you. And youre not a master speaker! The master speaker does adequate research. Every time.
The master speaker customizes, creates a program for each audience. The master speaker bestows a one-time experience on each audience-delivers wisdom born for the time and place, for the company, for the association or group in their here and now moment. The master speaker takes into account the needs, wants, hungers, attitudes, biases, perceptions, challenges, conditions, stated and unstated, of each constituent.
3. Passion: The master speaker is fully involved, totally present-with the audience, the topic or issue, the circumstances, the mood, the environment, with everything affecting the unforgettable experience shaped and molded for this audience and only this audience.
The master speaker shares far more than words and concepts, ideas and recommendations. The master speaker shares values and principles, standards and personal philosophy, from his core, essence, deepest beliefs and ideals.
The master speaker delivers more, far more, than a program. The master speaker creates an experience, a memory, an indelible impression that audience members cannot possibly forget. Like a virus the master speaker invades the deepest recesses of the consciousness of the audience, causes neuron firings, synapses, in the brains-and positive changes in the minds and hearts of everyone present.
The master speaker, with vast empathy for the human condition, intensely aware of the effect of her presence and words, speaks from the soul level. The audience perceives much of the real communication subliminally. The array of impressions released is conveyed by the master speakers stance, movements, by the look in his eyes, by the pregnant pause at just the right times. The master speaker engraves memories that cannot ever be erased.
The outcome, when you make yourself a master speaker: Long after audience members forget every word you uttered, every story you told, every one-liner with which you regaled them, every point you made, they cannot forget you.
About the Author
Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-bes world-wide. Burt works with people who want to be speakers and with speakers who want to be masters. The words of his clients, the admiration and respect expressed for his work by some of the worlds most successful speakers, testify to the values he delivers. For samples of his wisdom, simply go to his web-site, SpeakingBizSuccess.com. Down-load some of the 12 FREE articles and 20 FREE newsletters.
burt@SpeakingBizSuccess.com
http://www.SpeakingBizSuccess.com
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