The Most Important Sentence

We hear a lot about first sentences in this industry. A great first sentence is very important when approaching potential prospects or retail customers. Good first sentences help assure our immediate success.

Possibly more important, is our last sentence. It is the last sentence that assures our future success. It goes something like this: "Can you think of anyone who might....?" This is the sentence that can assure a steady flow of fresh leads.

We all start with our warm and hot market. One of the biggest complaints I hear is, "I don't have any warm or hot market left". So where do we go when we've exhausted our warm and hot contacts? Do we join lead programs? Do we advertise? There is nothing wrong with using these tools. If you find yourself in this position, guess what? You're probably leaving out your last sentence.

If we would all get in the habit of asking the important last question, we would have a continuous flow of new leads. Since these leads are supplied by friends of the people being referred, then they are better than the cold leads gained by lead programs and advertising.

Think about it. Are you using a great last sentence? Practice it. "Do you know anyone who might...?"

About the Author

Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com

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