The ONE Thing That MAKES a Program SELL
| Category: Selling Techniques | Date: 2001-08-02 |
There are literally hundreds of information products on the Net.
What is the ONE thing that can make YOURS be the one that people buy?
Lets say I decide to get into selling car stereos, and you come into my shop. I start showing you a few cd players, and youre interested. But then, I tell you I dont have any amplifiers or speakers, no speaker wire and no way to mount the system in your car. Not only that, but I dont know anything about those items either.
What are you going to think?
First, youll wonder who I stole the cd players from, and then,
youll wonder why I am so uninformed.
What if I then tell you it will take me 3 days to deliver your cd player to you after you pay for it?
What will you do?
At best, leave thinking of another place to go shopping, and at worst, youll be calling the police.
Some of the best selling products on the Internet are information packages.
Thats right, packages.
No one wants to buy each and every little thing separately. For that matter, even though you could probably find a FREE report covering every aspect of Internet Marketing, people will still pay for a total package to be delivered straight to them, in the interest of saving time and effort. Its easier to pay for it all at one place than scavenge around for a month looking.
The Internet is instant. People want it to be instant. Provide instant access to a complete package, and youre in the money.
Need proof? Theres clothing stores, theres hardware stores, theres electronics stores, and a dozen others.
Theres also Wal-Mart Super Centers. Theres also malls grouping the clothing, hardware, and electronics stores together.
Now sure, individual stores for specific things are still around, but which stores revenue would you rather have? Personally, Im opting for the Wal-Mart Super Center.
Get it all and get it at ONE place. Thats valuable, especially on the Internet. It can be serious work looking around for everything you want to know. If you can have it all right here, right now, so you can start to create your own business, thats especially valuable.
This isnt to say you have to sell one of everything to make any money, but you do need to cover all aspects of what you are selling.
If your offering marketing information, offer several tools to help people get started as well. Cover the overall aspects of marketing, then give specific advertising tools, access to related sites, your personal sales letters for examples, an affiliate program where they can make money, information on testing sales copy, information on psychological sales factors, additional sources of related topics, and whatever else your potential customers might feel the need of knowing.
Even if your business sells health products, not information, you must still realize that selling anything requires marketing skills, and offer marketing information in your business package if you want your affiliates to be successful.
Gather it all up. Organize it an present it professionally. People will pay to find everything they want and to have it now!
What is the ONE Thing that MAKES a program SELL?
When the program offers Instant access to a Complete package.
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit netplaynewsletters.com
:To contact see details below.
thunderberry@msn.com
http://www.netplaynewsletters.com
What is the ONE thing that can make YOURS be the one that people buy?
Lets say I decide to get into selling car stereos, and you come into my shop. I start showing you a few cd players, and youre interested. But then, I tell you I dont have any amplifiers or speakers, no speaker wire and no way to mount the system in your car. Not only that, but I dont know anything about those items either.
What are you going to think?
First, youll wonder who I stole the cd players from, and then,
youll wonder why I am so uninformed.
What if I then tell you it will take me 3 days to deliver your cd player to you after you pay for it?
What will you do?
At best, leave thinking of another place to go shopping, and at worst, youll be calling the police.
Some of the best selling products on the Internet are information packages.
Thats right, packages.
No one wants to buy each and every little thing separately. For that matter, even though you could probably find a FREE report covering every aspect of Internet Marketing, people will still pay for a total package to be delivered straight to them, in the interest of saving time and effort. Its easier to pay for it all at one place than scavenge around for a month looking.
The Internet is instant. People want it to be instant. Provide instant access to a complete package, and youre in the money.
Need proof? Theres clothing stores, theres hardware stores, theres electronics stores, and a dozen others.
Theres also Wal-Mart Super Centers. Theres also malls grouping the clothing, hardware, and electronics stores together.
Now sure, individual stores for specific things are still around, but which stores revenue would you rather have? Personally, Im opting for the Wal-Mart Super Center.
Get it all and get it at ONE place. Thats valuable, especially on the Internet. It can be serious work looking around for everything you want to know. If you can have it all right here, right now, so you can start to create your own business, thats especially valuable.
This isnt to say you have to sell one of everything to make any money, but you do need to cover all aspects of what you are selling.
If your offering marketing information, offer several tools to help people get started as well. Cover the overall aspects of marketing, then give specific advertising tools, access to related sites, your personal sales letters for examples, an affiliate program where they can make money, information on testing sales copy, information on psychological sales factors, additional sources of related topics, and whatever else your potential customers might feel the need of knowing.
Even if your business sells health products, not information, you must still realize that selling anything requires marketing skills, and offer marketing information in your business package if you want your affiliates to be successful.
Gather it all up. Organize it an present it professionally. People will pay to find everything they want and to have it now!
What is the ONE Thing that MAKES a program SELL?
When the program offers Instant access to a Complete package.
About the Author
Written by Joe Bingham, Editor of the NetPlay Newsletter
BREAKOUT of the typical ezine rut! The NetPlay Newsletter brings you Online Business Information, News, and Opportunities -- with one Unique sense of Internet Humor. Education and FUN! Free ad to New Subscribers Visit netplaynewsletters.com
:To contact see details below.
thunderberry@msn.com
http://www.netplaynewsletters.com
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