Why People Buy - Part 1 People Buy Benefits Not Features

There are a variety of benefits that people seek to make their life easier. The key is matching the right solutions to the people with the problems. A targeted market for your solutions will produce a much greater percent of happy buyers than trying to please a general market.

People Buy Instant Gratification

The wonderful thing about the Internet is that you can offer the solution to what people are seeking in a matter of minutes. We are the generation of "I want it now", not later.

So, your first task is to learn the problems of the people you target. Next, you must come up with a solution to their problems. Once you learn this, you can present your solutions to them and offer to make their life better, now, today, in a few seconds. The solutions "are" the benefits.

People will buy a product that can be delivered instantly over a product that will take time to deliver. Instant gratification is a way of life. Credit cards have fed this desire by allowing our needs and wants to be instantly attained, even before we have the money to pay for it.

This sort of instant gratification has bled into our souls and created the "I want it now" feelings for just about everything.

Putting It All Together.

Once you know the problem of your market and you develop the solution, you now have something of great value.

Put this solution in a headline and wow!, youve got a killer ad.

Look at the following ads. Which one do you think will get a second look?

Handy Self Cleaning Kitty Litter Box! "Kitty Scoop cleans and refreshes kitty litter box with every use."

Never Dig or Smell Another Poopie Scoop Again! No more digging for kitty poop. Hands free Kitty Litter Scooper empties the box for you, leaving your house smelling clean and fresh every time"

The second headline is more personal. "Hands free" is a great problem solved for inside kitty lovers. Plus, no more stinky house. This is even better than saying the little box is fresh.

So, first we find the problem, then we provide a solution, then we use that solution in our ads to bait our buyers. People buy instant solutions to their problems far more than they think about features to the products.

About the Author

Offering a Winning Solution to the Frustrated Webmaster & Marketers. Discover how to turn your eBiz into a monthly residual profit stream.

chrisi@netwoozy.com
http://www.netwoozy.com/cashplanet