Baby Boomers and Seniors are the Fastest Growing Web Segment
| Category: Surveys and Statistics | Date: 2001-11-26 |
Baby Boomers and Seniors are the Fastest Growing Web Segment
I know staff members will be kidding me about this, suggesting that I may be rationalizing too much. But it is good news for us over 40...Ha!
The number of baby boomers and seniors on the Internet grew by 18.4% last year, making them the fastest growing Internet demographic, according to Media Metrix.
This group now comprises 20% of total online users -- more than the 18- to 24-year-olds who trail at 17.5%. The report found that 45- to 64-year-olds surf the Internet more frequently, stay there longer and check out more Internet pages than their college-age counterparts.
This is contrary to the belief that the Internet appeals only to the younger generation.
Media Metrix also reports that Internet users ages 45-64 have the most credit cards and the highest frequent flier miles, making them a desired group for online advertisers.
Its enlightening to learn when reality is the opposite of perception. I feel young, and thats all I need to know on that topic.
About the author.
:To contact see details below.
DBMarkets@aol.com
http://www.msdbm.com
I know staff members will be kidding me about this, suggesting that I may be rationalizing too much. But it is good news for us over 40...Ha!
The number of baby boomers and seniors on the Internet grew by 18.4% last year, making them the fastest growing Internet demographic, according to Media Metrix.
This group now comprises 20% of total online users -- more than the 18- to 24-year-olds who trail at 17.5%. The report found that 45- to 64-year-olds surf the Internet more frequently, stay there longer and check out more Internet pages than their college-age counterparts.
This is contrary to the belief that the Internet appeals only to the younger generation.
Media Metrix also reports that Internet users ages 45-64 have the most credit cards and the highest frequent flier miles, making them a desired group for online advertisers.
Its enlightening to learn when reality is the opposite of perception. I feel young, and thats all I need to know on that topic.
About the author.
:To contact see details below.
DBMarkets@aol.com
http://www.msdbm.com
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