Up, Up and Away
| Category: Surveys and Statistics | Date: 2001-03-20 |
After a bigger than expected turn out and online purchasers who are starting to look more like a regular Joe than technology whiz kids, we can expect even greater online sales activity at the end of 2000.
In fact, sales generated during the 1999 record year totaled $16.2 billion, up from $4.5 billion the previous year. These findings by BizRate.com (http://www.bizrate.com) are based on the experiences of more than 1.3 million online buyers who participated in point-of-sale surveys at thousands of leading e-retail Web sites. Providing the most comprehensive reflection of customer experience, BizRate.com also surveys online buyers following order fulfillment.
Other key findings include:
-- The holiday season proved to be a major motivator for many online shoppers, as nearly 45 percent of 1999 revenues were generated during the fourth quarter alone.
-- Web referrals were the No. 1 traffic driver to merchant sites, accounting for 47 percent of online sales. Print referrals staggered far behind in the No. 2 slot, at 19 percent.
-- During the fourth quarter of 1999, average sales per day peaked on Tuesdays at $98 million, followed by Mondays at $96 million. Weekends were slower for online buying, with Saturdays at $56 million and Sundays at $66 million.
-- Sixty-three percent of online merchant sales were generated by first-time buyers at those merchants, representing a six percent increase from third quarter 1999.
ONLINE AD SPENDING TO EXCEED $45 BILLION BY 2005
Online ad spending is expected to surge from $5.25 billion this year to $45.5 billion by 2005, according to a study released this week from The Myers Group. Findings estimate that the U.S. will account for $4.32 billion, or 82 percent of global online ad spending this year, with that figure rising to $32.5 billion by 2005. The study also predicts that U.S. advertisers will spend more to tout their products and services on the Internet than they will on television. "I see the Internet as the primary growing force that raises the total water level for all media," said Jack Myers, chief economist of the firm.
Be ready, this fall and winter seasons are likely to go through the roof. Begin watching the predictions and sales numbers materialize starting in October.
About the Author
DBMarkets@aol.com
http://www.msdbm.com
In fact, sales generated during the 1999 record year totaled $16.2 billion, up from $4.5 billion the previous year. These findings by BizRate.com (http://www.bizrate.com) are based on the experiences of more than 1.3 million online buyers who participated in point-of-sale surveys at thousands of leading e-retail Web sites. Providing the most comprehensive reflection of customer experience, BizRate.com also surveys online buyers following order fulfillment.
Other key findings include:
-- The holiday season proved to be a major motivator for many online shoppers, as nearly 45 percent of 1999 revenues were generated during the fourth quarter alone.
-- Web referrals were the No. 1 traffic driver to merchant sites, accounting for 47 percent of online sales. Print referrals staggered far behind in the No. 2 slot, at 19 percent.
-- During the fourth quarter of 1999, average sales per day peaked on Tuesdays at $98 million, followed by Mondays at $96 million. Weekends were slower for online buying, with Saturdays at $56 million and Sundays at $66 million.
-- Sixty-three percent of online merchant sales were generated by first-time buyers at those merchants, representing a six percent increase from third quarter 1999.
ONLINE AD SPENDING TO EXCEED $45 BILLION BY 2005
Online ad spending is expected to surge from $5.25 billion this year to $45.5 billion by 2005, according to a study released this week from The Myers Group. Findings estimate that the U.S. will account for $4.32 billion, or 82 percent of global online ad spending this year, with that figure rising to $32.5 billion by 2005. The study also predicts that U.S. advertisers will spend more to tout their products and services on the Internet than they will on television. "I see the Internet as the primary growing force that raises the total water level for all media," said Jack Myers, chief economist of the firm.
Be ready, this fall and winter seasons are likely to go through the roof. Begin watching the predictions and sales numbers materialize starting in October.
About the Author
DBMarkets@aol.com
http://www.msdbm.com
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