3 Lessons from Telemarketing that you can apply to your Online Business
| Category: Telesales | Date: 2003-06-16 |
I was only 18 when I took my first telemarketing job, it wasnt my first experience in sales nor was it my last, (Im working the web these days) but the lessons I learnt during my time as a telemarketer has enabled me to both persevere and enjoy sales and marketing.
Lesson #1: Selling is a Numbers Game - The more people you contact, the more sales you make.
Its a fact -- regardless of what youre selling, the more people you present the product to the more likely woure going to make a sale. Its such a simple concept, yet people get discouraged when their sales pitch is heard by a few people, or they advertise it to a few people, (doesnt matter if its a classified ad, banner, etc.) and they dont get a sale.
How many people actually saw and read or heard that pitch? Probably not enough, youve got to get the offer in front of as many people possible before you start to see sales. The same is true even in a retail store on "Main Street". Enough people who are interested and who have the means to act upon any particular offer have to see the offer.
Lesson #2: Not everyone is going to buy.
Even if your prospect needs what you have, or even if they want what you have to sell, it doesnt mean that they will buy it.
Heres a reality... If your prospect has no cash, credit or anything to barter with - theres no sale.
Heres another reality... Not everyone wants the latest, coolest, (insert your product here). Thats right, theres no sale.
Heres a bonus reality... Your prospect may want a different brand than what you offer. If thats the case then theres probably not going to be a sale. (Unless the item happens to be a cola and even then..., you can expect to see the customer return the purchased item or canceling the service and requesting a refund).
Recognize those realities and...
Lesson #3: Always move on.
If the prospect cant afford you - move on. If for whatever reason, someone doesnt want what youre offering then move on because the next person might.
If the prospect is angry or abusive, then move on and clear your mind because someone else is going to be really enthusiastic about what you have to sell.
If the prospect is lonely and just wants to chat, politely move on. Youve got a lot of people to present to, so always keep moving.
After youve made the sale, thank your customer, process the sale, deliver the goods and move on.
Keep on presenting the right opportunity/merchandise to enough of the right people at the right time and youll see sales.
(c) 2003 Pencil Dude
About the author.
Pencil Dude aka Robin Forbes is the Proud Publisher of Pencil Dudes Picks http://pencildude.com/ and is on the road to affiliate success.
Check out the simple tools and resources that he uses to make his ezine profitable: pencildude.net
webmaster@pencildude.net
http://www.pencildude.net
Lesson #1: Selling is a Numbers Game - The more people you contact, the more sales you make.
Its a fact -- regardless of what youre selling, the more people you present the product to the more likely woure going to make a sale. Its such a simple concept, yet people get discouraged when their sales pitch is heard by a few people, or they advertise it to a few people, (doesnt matter if its a classified ad, banner, etc.) and they dont get a sale.
How many people actually saw and read or heard that pitch? Probably not enough, youve got to get the offer in front of as many people possible before you start to see sales. The same is true even in a retail store on "Main Street". Enough people who are interested and who have the means to act upon any particular offer have to see the offer.
Lesson #2: Not everyone is going to buy.
Even if your prospect needs what you have, or even if they want what you have to sell, it doesnt mean that they will buy it.
Heres a reality... If your prospect has no cash, credit or anything to barter with - theres no sale.
Heres another reality... Not everyone wants the latest, coolest, (insert your product here). Thats right, theres no sale.
Heres a bonus reality... Your prospect may want a different brand than what you offer. If thats the case then theres probably not going to be a sale. (Unless the item happens to be a cola and even then..., you can expect to see the customer return the purchased item or canceling the service and requesting a refund).
Recognize those realities and...
Lesson #3: Always move on.
If the prospect cant afford you - move on. If for whatever reason, someone doesnt want what youre offering then move on because the next person might.
If the prospect is angry or abusive, then move on and clear your mind because someone else is going to be really enthusiastic about what you have to sell.
If the prospect is lonely and just wants to chat, politely move on. Youve got a lot of people to present to, so always keep moving.
After youve made the sale, thank your customer, process the sale, deliver the goods and move on.
Keep on presenting the right opportunity/merchandise to enough of the right people at the right time and youll see sales.
(c) 2003 Pencil Dude
About the author.
Pencil Dude aka Robin Forbes is the Proud Publisher of Pencil Dudes Picks http://pencildude.com/ and is on the road to affiliate success.
Check out the simple tools and resources that he uses to make his ezine profitable: pencildude.net
webmaster@pencildude.net
http://www.pencildude.net
Copyright © 2005-2006 Powered by Custom PHP Programming