Accelerate Traffic And Brand

Think of an online book store and amazon.com will spring up to your mind. That is called branding. Make your site address and business so well known that it stays behind the scenes in every ones mind ready to spring up at the slightest prompt.

Branding is for every business big or small and can work wonders for you. It can be achieved very easily almost free.

One way of achieving this is through banner ads. Though banners have a click through rate of only 1% or less, the visual impression stays in the mind pretty long. Also banners are staging a ‘come back’. The trick is to keep your banner simple with your URL clearly visible.

A step wise plan is outlined to achieve excellent exposure of your site and create a brand at a minimum cost.

I have tested the following plan at my own site http://www.snzeport.com twice. The first time I ot 1882 visitors and second time I got 1745 visitors, the response varied between 0.5 to 1% - not very sensational but sufficient to cover the costs and make a little profit. Also I earned banner impressions about 850 for each 2:1 exchange - these serve for branding purposes at the least.

Step 1
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Prepare your home or Ad page (You may load a copy of your home page to your server as index1.htm and use it for this plan). Place your newsletter subscription Ad and info right at the top of the page enclosed in an attractive bordered table. Also make your subscription offer as attractive as possible by including free gifts, free advertising etc. Don’t use pop up in this case because it may crash the systems of web TV users.

Step2
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Prepare a simple banner for your site. Use a text based banner for better response. Upload this to your server. You can get free banners at:
http://www.animationonline.com.
http://www.quickbanner.com
http://www.aboriginemundi.com/wbc/

Step3
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Register with the following free banner exchanges and place their banners at the top/bottom of your page:

http://Canada.bpath.com/ Join free here and participate in their free banner exchange program. This is a 2:1 banner exchange and they give 200 banner impressions free.

http://www.123banners.com Free to join 2:1 banner exchange.

http://www.bannerexchange.com Free to join 2:1 banner exchange

http://www.linkhut.com Free to join 3:2 banner exchange with 2000 banner impressions free on joining.

Step4
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Click here and order guaranteed 1500 or 1600 visitors ($21 or $22 by Paypal). As I can confirm, here they over deliver [I got 1882 visitors when I ordered 1500!]. You will have to give your site URL and Banner URL here.
http://www.totallyfreelotto.com/pages/11397/sponsor.shtml

Using the above plan you will get:

-some sign ups for your newsletter depending on how convincing your ad is. Remember these will be highly targeted hot leads who are ready to buy from you with just a little more persuasion. Our marketing strategy here is to get subscribers to your mailing list rather than actual sales.

-At least 2500 banner impressions (with only 3 banners)- with just 1% click through, you get 25 additional targeted visitors plus the branding 'Your banner is viewed 2500 times!'

Well if that is not excellent return for your Minimum investment, I don’t know what is. You will succeed if you want to succeed. It is your choice.

About the Author

Copyright [C] 2001 Shahnaz Rauf. Author Zero Dollar Budget The Free Articles And Free Site Review At snzeport.com. For excellent marketing action plans, free advertising, join free newsletter- The Monster Twister. Subscribe at
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