Dont Let Your Visitors Stay Away!

Does your web site contain links to other sites? Most web sites do, because we need to be able to offer free stuff to our visitors, don't we? Also, we need to offer them useful links, as a courtesy (and maybe a small 'bribe'?) for visiting us. At least, we should!

But having links to someone else's site would take YOUR visitors away from YOUR site. Not good! You put a lot of time and effort into learning to build your site, or paid good money to have someone do it for you. You spent a whole lot of time and effort looking for good things to sell, or affiliates to join. And much time trying to find free stuff and useful content for YOUR visitors.

Then of course, you spent hours, or weeks writing great ads that will attract masses of traffic to your site. And, writing ads and web pages so others will buy from you (you did, didn't you?). Then you had to look for the best ezines to place your great ads in.

So, now you have a great-looking web site, with lots of freebies. Good, useful content. Wrote some nice ads. Placed ads in umpteen ezines. Traffic starts flowing to your site. People are really clicking on those links you so thoughtfully provided.

But wait! They're clicking on links that take them to --- someone else's site. And they're not coming back! Why? Maybe they forgot which site they came from (yours). Or they just got too interested in that other site. What ever the reason, they're gone.

Wouldn't it be nice if, after they closed the other site that they would STILL BE AT YOURS? If they were still 'with you', you would have more chances of having a paying customer.

But How Do You Make This Happen?

It really depends on the program you used to build your web site. I've been using one called WebExpress for about a year (no, I'm not an affiliate, so this isn't a plug), and I just learned how to make a clickable link (that goes to another site) that opens up in a separate window. By doing this, when that visitor is done with the other site, he/she can click out of that window, or close it, and STILL be at my site. I haven't lost them at all. They're still looking at my site, and can browse it again (hopefully). So, see if your program will allow you to do this. Since you'll lose fewer visitors, it's well worth the extra effort.

About the Author

(c)2000-01 by BJ Evans
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