How many Sales have YOU made after your advertising campaign?

When you start your online business, you
will go through a series of steps like:

==>Domain registration
==>Website designing and installing your
inventory and order links
==>Advertising about your products or service

Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is TESTING your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Lets say this is one time ad.

If you dont know how many people clicked on your URL or how many people bought your product coming
through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1.Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines,
websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine
subscribe@yourdomain.com?subject=ebook

First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2.URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like-

www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-

http://www.logitpro.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your /prod.html page and referers.

**3.Click Tracking Software:

If you have a good click tracking software that records all details about your referer pages and visitors you can use that to track your results.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This little cgi script tells you the number of clicks, referers and time of click etc.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is Alive, dont delete that page on your server. If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while.If you delete that URL on your server people will get 404 page not found error and you will lose your potential visitor.

==>In email campaigns consider short URLs.Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time.Suppose you want to check the response and sales rate for two different
types of sales letter and by giving free gifts with your product. Dont test both at once. First check the sales page variable.If you dont get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising
campaign.

Good luck!!

About the author.

Radhika Venkata
Subscribe to EbookBiz Magazine which is completely focused on ebook business and Internet marketing.
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