New Products to Analyze Web Sites
| Category: Traffic and Tracking | Date: 2001-06-01 |
"What’s happening with our Web site?" "Is it doing what we expect?" These are common questions from the boss as more companies and top managers look to their Web sites for marketing performance.
Web marketing is increasing at most companies today. The Web is an immediate way to reach customers. It can deliver information, take orders and build relationships. Marketing managers want to know how they can improve the effectiveness and efficiency of their of their Web sites. However, proper Web site analysis cannot be done without the tools that deliver information.
All the information at the Web site is stored on a Net server. For some companies this information will be with their Internet service provider. The data is tored in a folder referred to as "server logs."
Under the first-and second-generation Web sites, most of us were confident that if we were getting "hits" were doing or if we should expect more, but we know "hits" were a good thing. At professional conferences, we would compare ‘hits’ with our colleagues. We’d discover that we might be grossly under whelmed with our Web site’s performance or that perhaps the other guy was just exaggerating for one-upmanship?
Then, along came products called Web Trends, Log Analyzer, Marketwave Log Analyzer and others that helped us get a grip on those very technical Web site logs. These logs on the Web site server held all the data that was collected over a period of time. Finally, we could obtain some information about the site’s performance. It was exciting to be able to examine the logs on a daily, weekly or monthly basis to see when Net visitors entered and left the site. These products, however, did not produce much knowledge about who these visitors were. Were these people like our company’s customer profile? Did they want the same information as our traditional customer? Were they satisfied with their experience on our site?
These smaller, shrink-wrapped packages didn’t have the horsepower to analyze at a higher level of complexity. The infrastructure becomes nontrivial when you have multiple domain names to analyze all at once or when you have load balancing between multiple servers.
Microsoft has bundled a new value-added product with its Web server for the purpose of Web log analysis. The site analysis component is a bit higher in capacity and it’s free with Microsoft’s Web server.
The more robust Web site meaning the higher level of customers finding and examining the site’s pages the more important it is to answer questions. Older software analyzers provided stagnated views of the data. Sites with frames, site with more that 5,000 pages and sites with dynamically generated content required more robust analysis tools to get a clear view of what was happening.
Forrester Research, Cambridge, MA. Predicts that by 2002, 98 percent of large businesses ( more than 1,000 employees) and 45 percent of small firms (fewer than 100 employees) will do business online. As a result, Internet business-to-business trade will grow to $327 billion by 2002. Today, with more than 600 search engines and thousands of Web sites becoming active daily, the need for more intuitive research tools is critical.
To meet this need, IBM you remember Big Blue has emerged as one of the leaders in online e-commerce with a recently introduced system for examining log files. The new system, called SurfAid, provides a multidimensional look at the log information. The analysis results can be delivered both on site and via the Internet. SurfAid provides information technology managers and Web masters with a scalable, flexible and highly cost-effective Web site reporting and analysis solution. It generated a multidimensional query capability for the business and site operations analysis all done in real time.
I/Pro, San Francisco, is another service provider that has entered the market to deliver site analysis. In the high level performance product arena. Accrue Software, Sunnyvale, Ca, offers a new product called Insight, and Andromedia, San Francisco, has a new product named Aria. Don’t expect to find these new analysis products at the same price as the earlier versions. This type of log analyzer includes employee training to interpret the data as well as the cost of the software and sometimes the hardware.
The difference between these new analysis tools and the previous tools provided traffic information (hits, visits, times, bytes), domains ( Internet service providers, proxies, firewalls), referrers (browsers, dependent actions) and browsers (types and platforms). These new tools provide all of the above and add user information (sessions/domains, cookies, agents), Web objects (frames/pages, ads/eye candy, applications, actions(enter/exit, view/click, errors) and mining results (exploration or relationships and patterns).
The main object of these sophisticated new tools is to deliver information that is necessary to measure Web site effectiveness and turn visitors into prospects and prospects into loyal customers. You will need to examine your business requirements and needs before jumping in.
About the Author
:To contact see details below.
DBMarkets@aol.com
http://www.msdbm.com
Web marketing is increasing at most companies today. The Web is an immediate way to reach customers. It can deliver information, take orders and build relationships. Marketing managers want to know how they can improve the effectiveness and efficiency of their of their Web sites. However, proper Web site analysis cannot be done without the tools that deliver information.
All the information at the Web site is stored on a Net server. For some companies this information will be with their Internet service provider. The data is tored in a folder referred to as "server logs."
Under the first-and second-generation Web sites, most of us were confident that if we were getting "hits" were doing or if we should expect more, but we know "hits" were a good thing. At professional conferences, we would compare ‘hits’ with our colleagues. We’d discover that we might be grossly under whelmed with our Web site’s performance or that perhaps the other guy was just exaggerating for one-upmanship?
Then, along came products called Web Trends, Log Analyzer, Marketwave Log Analyzer and others that helped us get a grip on those very technical Web site logs. These logs on the Web site server held all the data that was collected over a period of time. Finally, we could obtain some information about the site’s performance. It was exciting to be able to examine the logs on a daily, weekly or monthly basis to see when Net visitors entered and left the site. These products, however, did not produce much knowledge about who these visitors were. Were these people like our company’s customer profile? Did they want the same information as our traditional customer? Were they satisfied with their experience on our site?
These smaller, shrink-wrapped packages didn’t have the horsepower to analyze at a higher level of complexity. The infrastructure becomes nontrivial when you have multiple domain names to analyze all at once or when you have load balancing between multiple servers.
Microsoft has bundled a new value-added product with its Web server for the purpose of Web log analysis. The site analysis component is a bit higher in capacity and it’s free with Microsoft’s Web server.
The more robust Web site meaning the higher level of customers finding and examining the site’s pages the more important it is to answer questions. Older software analyzers provided stagnated views of the data. Sites with frames, site with more that 5,000 pages and sites with dynamically generated content required more robust analysis tools to get a clear view of what was happening.
Forrester Research, Cambridge, MA. Predicts that by 2002, 98 percent of large businesses ( more than 1,000 employees) and 45 percent of small firms (fewer than 100 employees) will do business online. As a result, Internet business-to-business trade will grow to $327 billion by 2002. Today, with more than 600 search engines and thousands of Web sites becoming active daily, the need for more intuitive research tools is critical.
To meet this need, IBM you remember Big Blue has emerged as one of the leaders in online e-commerce with a recently introduced system for examining log files. The new system, called SurfAid, provides a multidimensional look at the log information. The analysis results can be delivered both on site and via the Internet. SurfAid provides information technology managers and Web masters with a scalable, flexible and highly cost-effective Web site reporting and analysis solution. It generated a multidimensional query capability for the business and site operations analysis all done in real time.
I/Pro, San Francisco, is another service provider that has entered the market to deliver site analysis. In the high level performance product arena. Accrue Software, Sunnyvale, Ca, offers a new product called Insight, and Andromedia, San Francisco, has a new product named Aria. Don’t expect to find these new analysis products at the same price as the earlier versions. This type of log analyzer includes employee training to interpret the data as well as the cost of the software and sometimes the hardware.
The difference between these new analysis tools and the previous tools provided traffic information (hits, visits, times, bytes), domains ( Internet service providers, proxies, firewalls), referrers (browsers, dependent actions) and browsers (types and platforms). These new tools provide all of the above and add user information (sessions/domains, cookies, agents), Web objects (frames/pages, ads/eye candy, applications, actions(enter/exit, view/click, errors) and mining results (exploration or relationships and patterns).
The main object of these sophisticated new tools is to deliver information that is necessary to measure Web site effectiveness and turn visitors into prospects and prospects into loyal customers. You will need to examine your business requirements and needs before jumping in.
About the Author
:To contact see details below.
DBMarkets@aol.com
http://www.msdbm.com
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