Qualify Your Visitors

Getting your visitor to actually buy from you can be one of the most frustrating parts of operating an Internet business. Besides the hard work of getting visitors, you are now faced with the task of convincing them they need your product or service.

There are many variables that go into making sales, such as headlines, salesletter content, site design, etc. So its a matter of time and testing. Besides these things however, there is one thing you may be overlooking. Ask yourself, "Do my visitors qualify as my customer?" In other words, what interests, needs, or wants will your customer have and does your site meet those needs?

This concept is actually very simple and very powerful if well thought out! With a more qualified visitor base your sales conversion ratio will naturally be higher.

A qualified visitor is someone who needs your product or service, is interested in it and feels its worth the price. If your sales conversion ratio is terrible then you may need to think about who it is that is visiting your site.

Lets say for instance that you own a website that sells all natural health supplements. Who are your customers? What are their needs and interests? What is your perfect target market?

After giving it some thought you may decide that someone interested in all natural health supplements may be sports minded, athletic, wanting to lose weight or just interested in remaining healthy.

The next question you could ask yourself is, "Where can I find these types of people?" Since there are several different types you may want to narrow your market, however you may consider advertising in health related newsletters or ezines, offering advise in forums or newsgroups that focus on nutrition issues, possibly asking to swap links with sites that sell a similar or complimentary product.

For instance, you could find sites that sell sports equipment and offer to give their customers a special discount in exchange for them giving your customers a discount. This would be getting your link in front of people who would be more receptive to your type of product.

Its important to get your site in front of people that have an active interest in products like yours. With a qualified visitor base your site is doing less "filtering" and its easier to determine how well your site is converting visitors to customers.

About the author:

Article by Tameka Sowder of Promotion Toolkit. Tameka has earned thousands of dollars per month by promoting affiliate programs and has made it her goal to teach others how to do the same thing.


tameka@promotiontoolkit.com
http://www.promotiontoolkit.com/