Turn 2 keywords into 1000 keyphrases

Of course every experienced webmaster knows that relevant keywords disseminated carefully around their site are vitally important for success. But many still do not concentrate on keyword misspellings - a hugely wasted opportunity.

Take for example one of the many keywords that I concentrate on for my site:
the word "keyword". To attract, "typo traffic" I use misspellings such as "ketwords, keuwords, leywords, jeywords" within the META tags. If you have an excuse to use these misspellings legitimately within your viewable text - like I have just done within this e-mail - so much the better.

Also, say your keywords out loud and write down what they sound like. Many of your visitors will try to guess a spelling phonetically. Also consider words that sound alike, but have different meanings and,sometimes, different spellings. For example: carat and carrot,stake and steak or broach and brooch.

If you are selling your product internationally, dont forget to take into account that British and US English spellings can differ. i.e. Parlour, Parlor, Jewellery, Jewelry, Collectables, collectibles,Catalogue, Catalog, Programme, Program, ...ising,
..izing etc. Additionally, research the terms used locally for your product. For example, the UK "tap" for the American "faucet" and the UK "braces" for the American "suspenders".

Misspellings are not always automatically pluralized by the search ngines (or the pay-per-click directories), so it is important to pluralize them in your META tags or pay-per-click submissions. You could also misspell words that use apostrophes () by placing the apostrophe in the wrong position.

The pluralization of non-misspelled words is also important with several search engines. While indexing your site, many will automatically append the plural (known as stemming) to single keywords (ice-cream = ice-creams), but it is less likely that they will pluralize a key phrase search (ice-cream parlo(u)r isnt converted to ice-creams parlo(u)rs - also note the difference in UK and US spellings).

I believe that pluralization of the two-words in the example above is very important, as many visitors to search engines would not think of their query is a two-word keyphrase, but just two separate keywords. For instance, many would type in the keyphrase "ice-creams and parlours".

Brainstorming a couple of keywords and their misspellings can result in
1000s of keyphrases. Ice cream for instance produces the following:

ice-cream(s)
ice cream(s)
icecream(s)
ice-creme(s)
ice creme(s)
icecreme(s)
ice-craem(s)
ice craem(s)
icecraem(s)
find(ing) ice-cream(s)
ice-cream(s) for (on) sale
ice-cream(s) for (on) sale (in) London, New York etc.
ice-cream store, shop, outlet etc.
cheap(est) ice-cream(s)
ice-cream(s) cheap(est) - (people often reverse the keyword order)
ice-cream site(s)
ice cream recipe(s)
homemade ice cream(s)
home made ice cream(s)
homemade ice cream recipe(s)
home-made ice cream recipe(s)
ice cream maker(s) (making)
ice cream machine(s)
vanilla ice cream recipe(s)
ice-cream information, info, info., infomation
buy(ing) ice-cream
buy + (all the misspellings of ice-cream)
shop(ping) for (all the misspellings of ice-cream)
ice-cream sundae(s)
(all the misspellings of ice-cream) + (all the misspellings of sundae)
(all the misspellings) sunday
ice-cream flavours (flavors)
(all the misspellings of ice-cream) + (all the misspellings of vanilla)
(all the misspellings of ice-cream) + (all the misspellings of chocolate)
(all the misspellings of vanilla) + (all the misspellings of ice-cream)
(all the misspellings of chocolate) + (all the misspellings of ice-cream)
choc-ice (and all of above)
ice-lolly (and all of above)
I scream (for voice recognition software?)

The above list has 1000s of possibilities. Even if you operate in a very niche market and only get two or three visitors a year on each keyword or keyphrase, that should still net you hundreds of extra visitors. Bear in mind that Overture.com will only process search listing requests for terms that have sufficient search volume so will exclude 1000s of terms that the other pay-per-click indices will accept. They will aslo pluralize the majority of your correctly spelt listings automatically.

Robert Brady
r.brady@ed-u.com

ed-u.com - Traffic Tips and Secrets ed-u.com/first.htm
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