Youll get Better Results Pouring Gasoline On A Fire Than Trying To Burn A Wet Log.
| Category: Traffic and Tracking | Date: 2001-03-23 |
Thats an old saying that refers to the modern day 80-20 rule: "80% of your efforts will be spent getting 20% of your results".
Wouldnt it be wonderful if we could reverse
or switch those percentages? Sure it would! Especially when it comes to online advertising and promotion, youd save a ton of time. If someone asked you right now, this very instant, which of your banner ads pulls the best response or which ad adline/title is your most effective, could
you answer them immediately? Maybe.
If they asked EXACTLY what place that banner or headline worked best, would you know?
If they asked PRECISELY what banner, what ad, what title, what place and what day was your most productive and effective, could you answer them?
Probably not. But you should be able to.
You spend countless hours registering your URLs with the search engines, placing banners ads, managing your own ezine or email list, posting to link lists, ubmitting
classified ads, trying different signature files in your emails, running message boards/forums and placing ads in ezines, all in the name of attempting to increase your
site traffic. Yes, with all that effort, your traffic increases over time, but wouldnt it be great if you could focus your efforts on what worked best? Yes, you can pour through "server logs" (if you have
access to them) for hours trying to decipher where and how visitors got to your site or answered your ads, but its time consuming and frustrating. You can even "code" your autoresponders, URLs and email subject meesages, but those methods only answer a small portion of the questions you NEED to answer IF you want your efforts to be as productive as possible. I spoke and wrote to numerous people seeking solutions
and no one gave me specific answers or direction.
What To Do?
I hired a ROIbot. Whats A ROIbot and what does it do? This is what ROIbot does:
First, you create a tracking code (myad1 as an example) and give the system the URL you want the visitor to go to. ROIbot then creates a CUSTOM URL just for you. You then use that CUSTOM URL in your ad campaign(s).
Use a different tracking code for banner ads, FFA posts, classifieds, signatures, literally everywhere you would use a URL, EVERYWHERE.
Now you can track all the clicks and hits, referring URLs and users browser type for every type of ad you are running.
You can check the stats for all your marketing efforts in one easy place. No longer will you have to check your
server logs, trying to figure out the stats, then going to your affiliate programs separately and checking those. If you are like most of us you dont bother checking all the time like you know you should.
You can check to see which of your ads are pulling and which are doing nothing for you. The more you continue to do what works, and stop what doesnt, you will spend your marketing time much more efficiently.
There are other benefits too, lets say you have a free web site and you have posted it all over the internet, and now you want to move to another free service, or get your own domain. You would just log into ROIbot, change the URL the program links to. Thats it.
Or how about this: you have been ggressively promoting a new affiliate program everywhere and then the affiliate tells you to link to them with a different URL. This has happened to me a dozen times. No sweat, just change the URL to the new one in ROIbot and it all works fine, no lost traffic and no lost income. NO DOWN TIME. Minimal effort.
Anyone who is serious about promoting their website would be wise to use this phenomenal tool.
Remember:
Youll get Better Results Pouring Gasoline
On A Fire Than Trying To Burn A Wet Log.
(c) copyright 2000 Andrew John
All Rights Reserved
About the author
Andrew John has been quietly earning a living on the web for over 3 years.
http://roibot.web-freebies.com
Click on the link above for more information
about Roibot and a free trial offer.
This article provided by the InfoZone Archives at: http://www.MakingProfit.com
ajwassoc@frontiernet.net
Wouldnt it be wonderful if we could reverse
or switch those percentages? Sure it would! Especially when it comes to online advertising and promotion, youd save a ton of time. If someone asked you right now, this very instant, which of your banner ads pulls the best response or which ad adline/title is your most effective, could
you answer them immediately? Maybe.
If they asked EXACTLY what place that banner or headline worked best, would you know?
If they asked PRECISELY what banner, what ad, what title, what place and what day was your most productive and effective, could you answer them?
Probably not. But you should be able to.
You spend countless hours registering your URLs with the search engines, placing banners ads, managing your own ezine or email list, posting to link lists, ubmitting
classified ads, trying different signature files in your emails, running message boards/forums and placing ads in ezines, all in the name of attempting to increase your
site traffic. Yes, with all that effort, your traffic increases over time, but wouldnt it be great if you could focus your efforts on what worked best? Yes, you can pour through "server logs" (if you have
access to them) for hours trying to decipher where and how visitors got to your site or answered your ads, but its time consuming and frustrating. You can even "code" your autoresponders, URLs and email subject meesages, but those methods only answer a small portion of the questions you NEED to answer IF you want your efforts to be as productive as possible. I spoke and wrote to numerous people seeking solutions
and no one gave me specific answers or direction.
What To Do?
I hired a ROIbot. Whats A ROIbot and what does it do? This is what ROIbot does:
First, you create a tracking code (myad1 as an example) and give the system the URL you want the visitor to go to. ROIbot then creates a CUSTOM URL just for you. You then use that CUSTOM URL in your ad campaign(s).
Use a different tracking code for banner ads, FFA posts, classifieds, signatures, literally everywhere you would use a URL, EVERYWHERE.
Now you can track all the clicks and hits, referring URLs and users browser type for every type of ad you are running.
You can check the stats for all your marketing efforts in one easy place. No longer will you have to check your
server logs, trying to figure out the stats, then going to your affiliate programs separately and checking those. If you are like most of us you dont bother checking all the time like you know you should.
You can check to see which of your ads are pulling and which are doing nothing for you. The more you continue to do what works, and stop what doesnt, you will spend your marketing time much more efficiently.
There are other benefits too, lets say you have a free web site and you have posted it all over the internet, and now you want to move to another free service, or get your own domain. You would just log into ROIbot, change the URL the program links to. Thats it.
Or how about this: you have been ggressively promoting a new affiliate program everywhere and then the affiliate tells you to link to them with a different URL. This has happened to me a dozen times. No sweat, just change the URL to the new one in ROIbot and it all works fine, no lost traffic and no lost income. NO DOWN TIME. Minimal effort.
Anyone who is serious about promoting their website would be wise to use this phenomenal tool.
Remember:
Youll get Better Results Pouring Gasoline
On A Fire Than Trying To Burn A Wet Log.
(c) copyright 2000 Andrew John
All Rights Reserved
About the author
Andrew John has been quietly earning a living on the web for over 3 years.
http://roibot.web-freebies.com
Click on the link above for more information
about Roibot and a free trial offer.
This article provided by the InfoZone Archives at: http://www.MakingProfit.com
ajwassoc@frontiernet.net
Copyright © 2005-2006 Powered by Custom PHP Programming