The Viral Superconductor for E-zine Promotion

It's all in the metrics - see for your self.

I've recently seen some great developments in viral e-zine advertising systems, and multilevel ad-swap schemes, and out of all the contenders one system stands out from all the rest.

"It's genius, like most killer viral strategies lies in it's simplicity"

This unique approach to e-zine ad swapping works by the user (you) agreeing to publish 4 ads in your e-zine every month, in exchange for your ad placed in you down lines e-zine for 4 levels deep.

sounds simple doesn't it? .... well it really is that simple.

In real terms it means potentially millions of advertising impressions monthly, and that's no joke, the math is simple, take a look and work it out for yourself at: http://www.systemsinplace.co.uk/viralezine

If you can't be bothered doing the math, I've included my own case metrics as tested on 6th November 2001 later in this article.

Back to the system...

The site very easy to navigate and like Start Blaze, it only takes about 1 minute to set up an account. Making it the highest velocity viral ad propagator I've seen. For this reason it rapidly becoming the choice of e-zine publishers all over the web including e-marketing legend Terry Dean author "How to Start Your Own Traffic Virus" one of the original viral traffic generating e-books.

~ Closed-loop - Viral Growth Model

The mathematical model for viral growth and decay within a closed loop model follows the formula:

average number of referrals x average conversion (%) = x

where:-

x = growth factor per generation

if

x is geater than 1 -- exponential growth occurs
x is less than 1 -- exponential decay occurs

~ Tested Metrics

Enough of the theory for now, id like you to take a look at the actual results from the test I performed today..

Having rolled out to my own list I'd like you to take a look at the metrics...you'll quickly realize not only why I've written this article but also why I call it a viral super-conductor for e-zine promotion

- My average # referrals = 5315

- My average conversion rate = 0.85%

Plug these figures into our mathematical model and stand back in amazement

5315 x (0.85/100) = 45.17

The massive 45.17 growth factor makes this system one of the most contagious viral marketing tools I've ever seen.

~ Tips:

To use this tool most efficiently, I would advise adopting one or more of the following affiliate or spiral branding strategies.

1) Most of the e-zines in your down line will not be targeted to your audience, so the key is to communicating with the respective publishers and finding out as much about their readership as possible before they run you ad.

2) Find out which affiliate programs are producing the best results for your down line sign up in second tier. Running a high performance, well-matched program will bring far better results than a low number of subscribers.

3) Try to find out what ad copy has worked well for the recommended programs, and work smart, remember to contact the respective publisher/editor about how to promote their favourite affiliate program, they will always be happy to help especially if you are their second tier affiliates.

4) If you're happy reinvesting the results for virally compounded long-term growth, ALWAYS use this amazing advertising opportunity to promote the affiliate referral link for your favourite multi-tier traffic builder or banner exchange - such viral feedback is the prolific Marketers equivalent of "high return, re-investment"

~ Viral Feedback Loops

I prefer the StartBlaze and BannersGoMLM configuration, because once the impressions are channelled out of the loop, BannersGoMLM enables the ads to be targeted by industry.

Full details of this configuration, full details and tested banner gifs can be found in the e-book ZenProfit under the article "how to create a double viral feedback loop."

Download it here (900KB) http://www.systemsinplace.co.uk/downloads/zenprofit.zip

About the Author

Paul Reilly
Systems in place

paul@systemsinplace.co.uk
http://www.systemsinplace.co.uk