Viral Marketing, The Youthful Power of Promotion

A novel idea that has been successfully used offline is now becoming more and more prevalent to promote web sites and online resources. It is used to quickly generate notoriety, and for some web sites, is the key to phenomenal growth. The idea is simple, employ young people to become product promotions representatives. Before you balk at the idea, remember back to your youth. What type of T-shirts did you wear? How about the stickers that decorated your notebook and locker? Stickers, logos, and shirts are a very effective promotional tool, and in certain instances become a fashion necessity for young people. These tools can be used effectively to brand your web site, and attract thousands of off-line visitors.

To give you an example of the strategy, consider pimpit.com. Upon arriving at this site, you will first be asked if you would like to become a product representative. The representative kit costs approximately $24.00, and consists of a T-shirt and a variety of stickers. You can also purchase banners, car stickers, and various decals depending on your level of interest. Visitors purchase the kits because of the attractive logo and the rebellious nature of the site name. However, all of these rep kits are promotional tools that further market the web page to the world, and they generate massive amounts of traffic.

Perhaps this idea does not apply and make sense for web sites that are more conservative. However, there are variations on the theme that can result in both massive traffic and growth. For my site, www.freetrainer.com, independent sales representatives are recruited to distribute Real Estate Software to various private and public investors. By asking visitors up-front if they would like to become a distributor, and by providing them with the tools necessary to promote the www.freetrainer.com web site, I am steadily growing our sales and daily traffic.

By using and recruiting representatives to market your product, you increase your off-line exposure and grow the brand awareness of your product. Regardless if a representative actively sells your product, of just wears the T-shirt occasionally, more people will be exposed to your logo and more people will visit your site.

About the Author

ABOUT IP WARE - freetrainer.com
IP Ware Real Estate Investment Software Allows the User to Precisely Calculate Profits and Returns From Investing in Real Estate.

ptma@dr.com
http://www.freetrainer.com