14 Steps To A Trustworthy Website

Have you ever visited a web site and been attacked by screaming pop-up ads, gotten lost in a clutter of banner ads, had things flash and go boom? And have you ever visited a site that was informative, easy to navigate and generally pleasant to peruse?

Which site gained your trust? Which site would you revisit?
The more user-friendly building tools you use on your site, the more trust will be developed with your viewers. With this in mind, here are expert tips for making your online store trustworthy...

Purchase an appropriate domain name
Paying for your own domain name builds trust and is professional looking. Your own domain name will be - free of all advertisements (except products you sell or recommend). You want to sell your visitors on the content of your site - not the products of other advertisers.

Use domain name email addresses
When searching for a host for your site, look for packages that include POP3 accounts (preferred) and alias accounts (second in line). This will enable you to send email from your site (you@yourbusiness.com) which looks much more professional than you@freeemailaccount.com It is easier to trust someone who has evidently made an investment in their business.

Include contact information
Provide phone numbers, hours of operation (including time zone), a business mailing address and an email address. PO Boxes are not considered addresses. Many companies wont deliver to PO Boxes, and many visitors wont purchase from you if you use one. Work from home? Add a suite or building number to your home/apartment. Or use a mail forwarding service for a real address.

Add contact links
Place at least one way for your visitors to contact you on each page and place your Webmasters contact information on at least the bottom of the front page. This way your visitors can request information from you, and if there is a problem with your site, they can write to the Webmaster. Even if you and the Webmaster are the same person, place the Webmasters email address on the site.

Keep your content updated
To be current, the content of your site must be no more than 6 months old. The pages must include an up-to-date "Last Updated _________". Even if you dont change the site information (because it is completely correct and updated) do keep the date updated.

Include a personal touch
Provide an "About Me/Us" page. Provide the names of the owner, president, executives, and staff on the contact page. Include individual and group pictures, small biographies if relevant, and email addresses where they can be quickly contacted. Dont make it look as though your sites owners want to be anonymous, which obviously generates suspicions.

Avoid enter pages and splash screens
Do you have an "Enter page" or splash screen on the front of your site? If so, delete it now! You will lose visitors who want information quickly because theyll go to a rival site instead. Worse than an enter page is an enter page that forces someone to download a program such as Flash. If you want to use the option of Flash pages, fancy pointers etc., give visitors the option of viewing them. Dont force them to download any programs.

Cater to everyone
Include tags with your images to assist those with sight disabilities and the hundreds of thousands of people all over the world who use library-based text-only computer software and Web browsers.

Make it quick
Ensure that a majority of your pages load in less then 20 seconds with a 56K modem. Most visitors will not have the patience to stick around much longer than that and will simply move on. A site that loads quickly and is neatly designed, will show that you are a professional company. It will also boost confidence in your potential buyers.

Request recommendations
Ask your clients for testimonials and permission to use their whole name on your Web site. If they dont feel comfortable doing so, find others who will.

Link it
Make sure that links within your site work. Ask your Web designer to design an interesting "error" page that will allow your visitors to get back on track if a page they bookmarked no longer exists. Make sure that links to sites outside your website work. Download a links checker and use it monthly. Sometimes youll find that youve linked within your site to a page youve moved or removed. Other times youll find that pages outside your site have disappeared or are changed.

Spell it right
If you want your site to be as professional as it could be, put each page though a spell checker or hire an excellent proofreader. Dont underestimate the value of a properly spelled site.

Provide guarantees
If you have a money back guarantee on your service or product, say so. If you dont, say so. Do guarantees include or exclude returning the shipping or handling fees? How about a privacy policy for your newsletter emailing list or code of ethics? Clearly place any type of guarantee on your site.

Secure purchases
When you purchase from the best sites, the site owner will provide you with the most secure purchase program available. This includes a secure server, secure gateway, and information that informs you that your purchase is as secure as is currently possible. When you are taken to another website to make your purchase, notice if the new site mentions that its been secured. If it doesnt say so, go find the product on a site that does.

About the Author

© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter or download our free business ebook at http://www.CoachMaria.com/ebook/download.html

maria@coachmaria.com
http://www.coachmaria.com