Are You Killing Your Website Sales?
| Category: Website Design and Development | Date: 2003-10-30 |
Do people visit your website just to leave right away? Are you enticing them to look around further or to buy,
or are you just turning them away and killing sales?
Look at your site – like it’s some other site you do not know. Does it grab your attention? Is it too flashy and
not focused? Does it tell you why you want to be there? Will you learn something, or benefit in some way? Is
there a banner or other type of ad that directs people away from your site to another? Do you think you would buy from your site if you just discovered it?
Is it easy to order from you? Is the ordering information clearly presented and easily found? Do you have the
price stated so people don’t have to waste time to hunt it down? It is best to “pre-qualify” buyers prior to
minimize either party’s time to be wasted. Do you clearly state other bonuses and offers you will throw in with the order?
Are there too many choices given? Can people make up their minds easily or do the choices confuse them? Do
you offer added value products that compliment yours?
Does your site have annoying colors or fonts? Can people read what is written or do they have to strain because of background and color choices?
Do you spend the entire top of the page showing your picture and putting the text below, where visitors need to
scroll in order to find out what you offer? Does your site take a long time to load up because of graphics and
background choices?
Do you use enough text with your important keywords in it? Do you write your text clearly and without errors –
no misspellings, no grammatical mistakes?
Now that you have these thoughts to ponder, do a reality check on your site. Fix the problems that were flagged from the above analysis. If it’s too much to fix easily – then it’s best to scrap the site and start from scratch, trying to make it better on the above points. After all – why do you have a website? Don’t you want traffic? Don’t you want buyers?
About the author.
P. Roe writes “Wise Little Tidbits” – how to optimize your website and your computer. To subscribe for free,
ezineshere@aol.com?subject=WLT doubleii.com/WiseLittleTidbits.htm
More articles at http://doubleii.com/articlesreports.htm
ezineshere@aol.com
http://doubleii.com/WiseLittleTidbits.htm
or are you just turning them away and killing sales?
Look at your site – like it’s some other site you do not know. Does it grab your attention? Is it too flashy and
not focused? Does it tell you why you want to be there? Will you learn something, or benefit in some way? Is
there a banner or other type of ad that directs people away from your site to another? Do you think you would buy from your site if you just discovered it?
Is it easy to order from you? Is the ordering information clearly presented and easily found? Do you have the
price stated so people don’t have to waste time to hunt it down? It is best to “pre-qualify” buyers prior to
minimize either party’s time to be wasted. Do you clearly state other bonuses and offers you will throw in with the order?
Are there too many choices given? Can people make up their minds easily or do the choices confuse them? Do
you offer added value products that compliment yours?
Does your site have annoying colors or fonts? Can people read what is written or do they have to strain because of background and color choices?
Do you spend the entire top of the page showing your picture and putting the text below, where visitors need to
scroll in order to find out what you offer? Does your site take a long time to load up because of graphics and
background choices?
Do you use enough text with your important keywords in it? Do you write your text clearly and without errors –
no misspellings, no grammatical mistakes?
Now that you have these thoughts to ponder, do a reality check on your site. Fix the problems that were flagged from the above analysis. If it’s too much to fix easily – then it’s best to scrap the site and start from scratch, trying to make it better on the above points. After all – why do you have a website? Don’t you want traffic? Don’t you want buyers?
About the author.
P. Roe writes “Wise Little Tidbits” – how to optimize your website and your computer. To subscribe for free,
ezineshere@aol.com?subject=WLT doubleii.com/WiseLittleTidbits.htm
More articles at http://doubleii.com/articlesreports.htm
ezineshere@aol.com
http://doubleii.com/WiseLittleTidbits.htm
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