Increase Sales with an Easy-To-Navigate Web Site
| Category: Website Design and Development | Date: 2003-10-30 |
Can your visitors find what they’re looking for on your web site with one or two clicks? Easy navigation is essential to keep visitors at your site and turn them into buyers. Follow these 13 steps to make your web pages easy to navigate and compel prospective buyers to explore your web site.
1. Provide plenty of links on your home page, giving an overview of your web sites content and providing choices for your visitors.
2. Put clear navigation options at the top or left of your pages, so visitors see them right away. Users may not scroll through lengthy pages. In addition, repeat some links and add a "Go Back to Top" button at the end of long pages.
3. Provide links to your home page, main sections, order forms, contact page, and products page on every page. Potential buyers may not read your pages in the sequence you would like them to.
4. Use simple terms for your navigation buttons and links visitors will recognize such as "home," "order," and "contact."
5. Use standard underlined hyperlinks for recognition. The standard color for non-visited links is blue. (After visitors click on the link, the link color changes.)
6. Include a site map (table of contents) if your site has more than 20 pages.
7. Put your URL (e.g., www.yourname.com) and email address on every web page.
8. Make navigation simple and consistent throughout your web site. Keep the style and location of your navigation buttons and links the same on every page.
9. Turn links into benefit-oriented headlines and include action verbs to
motivate potential buyers to click on your links. For example, Ten ways to increase your web sales immediately. Sign up now to get this $29 report FREE.
10. Describe your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). ALT tags can also improve your search engine rankings.
11. Avoid "splash" or "entry" pages (home pages with animation) visitors have to click on to enter the site that dont indicate what your site is about.
12. Avoid frames, drop-down menus, and pop-up windows. They may confuse visitors.
13. Make sure all links work.
Make it easy and logical for potential buyers to get to the information theyre looking for. Apply these steps now and watch your sales increase! If you need assistance implementing any of these strategies, turn to your professional web designer and ask for help instead of wasting your valuable time.
Leva Duell Copyright: © 2003
About the author.
This article is excerpted from Inside Secrets to Developing a Profitable Web Site.
Visit http://www.profitablewebstrategies.com/ebook.htm for more info.
Web design built on proven marketing strategies! Read more in-depth articles at profitablewebstrategies.com
FREE monthly ezine "Profitable Web Strategies" provides powerful, non-techie
Web design and marketing strategies to increase your online profits.
Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales."
Send email to: webstrategies@ez-responder.com
webmaster@profitablewebstrategies.com
http://www.ProfitableWebStrategies.com
1. Provide plenty of links on your home page, giving an overview of your web sites content and providing choices for your visitors.
2. Put clear navigation options at the top or left of your pages, so visitors see them right away. Users may not scroll through lengthy pages. In addition, repeat some links and add a "Go Back to Top" button at the end of long pages.
3. Provide links to your home page, main sections, order forms, contact page, and products page on every page. Potential buyers may not read your pages in the sequence you would like them to.
4. Use simple terms for your navigation buttons and links visitors will recognize such as "home," "order," and "contact."
5. Use standard underlined hyperlinks for recognition. The standard color for non-visited links is blue. (After visitors click on the link, the link color changes.)
6. Include a site map (table of contents) if your site has more than 20 pages.
7. Put your URL (e.g., www.yourname.com) and email address on every web page.
8. Make navigation simple and consistent throughout your web site. Keep the style and location of your navigation buttons and links the same on every page.
9. Turn links into benefit-oriented headlines and include action verbs to
motivate potential buyers to click on your links. For example, Ten ways to increase your web sales immediately. Sign up now to get this $29 report FREE.
10. Describe your graphics and navigation buttons in ALT tags (alternative text describing your images for visitors who browse your site with the images turned off). ALT tags can also improve your search engine rankings.
11. Avoid "splash" or "entry" pages (home pages with animation) visitors have to click on to enter the site that dont indicate what your site is about.
12. Avoid frames, drop-down menus, and pop-up windows. They may confuse visitors.
13. Make sure all links work.
Make it easy and logical for potential buyers to get to the information theyre looking for. Apply these steps now and watch your sales increase! If you need assistance implementing any of these strategies, turn to your professional web designer and ask for help instead of wasting your valuable time.
Leva Duell Copyright: © 2003
About the author.
This article is excerpted from Inside Secrets to Developing a Profitable Web Site.
Visit http://www.profitablewebstrategies.com/ebook.htm for more info.
Web design built on proven marketing strategies! Read more in-depth articles at profitablewebstrategies.com
FREE monthly ezine "Profitable Web Strategies" provides powerful, non-techie
Web design and marketing strategies to increase your online profits.
Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales."
Send email to: webstrategies@ez-responder.com
webmaster@profitablewebstrategies.com
http://www.ProfitableWebStrategies.com
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