Articles from Checklists category

13 Platinum — 2001-05-30
I agree with this statement: "Each and every element in a direct mail package, space ad, on your WWW site - anywhere - is equally important." Yet, often the response device of a direct ... »
13 Platinum Negotiating Ideas — 2001-05-30
Life is a continuous negotiation. From an early age kids "learn" to negotiate. They play mom against dad. Or the babysitter. Brother against sister. Friend vs. friend. Kids negotiate how ... »
13 Platinum P.S. Ideas for Direct Mail Letters — 2001-05-30
Every now and again some one "dreams" a P.S., the Post Script, is an unnecessary part of a direct mail letter. These folks fail to recognize the power of P.S. in direct mail. Well, its ... »
13 Platinum Prospecting Ideas — 2001-05-30
No person - no company - no individual - no business has too much business. They may have too much business on Tuesday. Or the last week of the month. Or the first quarter of the year. ... »
13 Platinum Quality and Service Concepts for the New Decade — 2001-05-30
The year was 1982. It was the year Quality really came to life. That was the year Peters & Waterman and their book In Search of Excellence took business by storm. WorldWide. That was ... »
13 Platinum Retail Direct Marketing Traffic Building Ideas — 2001-05-30
"Traffic" in marketing means people. Not vehicles. It means visitors to your store or shop or restaurant or other retail location. Most of these same ideas apply to trade shows or other ... »
13 Platinum Sales Success Ideas — 2001-05-30
Selling for me began at the age of 12. My dad was an engineer. Mechanical and civil. Early on he said to me, "Son, Ive never sold anything, but I have bought a lot of stuff ... and you ... »
13 Platinum Ways to Ensure You Get Your Message to the Right Audience — 2001-05-30
Many of you have heard me speak of the 40-30-20-10 "rule". It is based on a principle taught by the grandfather of all direct mail education - Ed Maher. For 21st Century direct marketing ... »
13 Platinum Ways to Motivate Your Marketplace — 2001-05-30
Your offer is key to your marketing success. Yet, it takes different strokes for different folks. You’ve heard that phrase. "Different" approaches, words, actions, incentives -- ... »
13 Platinum Ways to think creatively in the 21st century — 2001-05-30
"Traffic" in marketing means people. Not vehicles. A national USA Sunday publication ran a mini-article on how to think. It caught my attention - and got me to "thinking" about thinking. ... »

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