Articles from Checklists category

101 Survival Ideas — 2001-05-29
Note: Important: Some general notes for success in whatever track you choose. The whole idea of these suggestions is to put food on the table. When you have been unable to find a job ... »
13 Platinum Ideas for Better Advertising Headlines — 2001-05-29
Headlines in ads, like teaser copy on envelopes and running heads for direct mail letters, grab attention. Or, that is what they are suppose to do - pull a reader in. Research tells us ... »
13 Platinum Ideas for Direct Mail Envelopes — 2001-05-29
There is a theory that says Direct Mail is going away. And its demise will be soon. Why? Because we have created a generation - maybe 2 - that does not read. Because the Web and e-mail ... »
13 Platinum Ideas for Successful Web Marketing — 2001-05-29
E-commerce. Web marketing. Selling over the Internet. There are many descriptions of marketing, direct marketing and selling on the World Wide Web. No matter the words, the process is ... »
13 Platinum Ideas for Testing — 2001-05-29
Testing is the "middle-name" of Direct Marketing. Yet, countless programs are launched every year with no thought given to "learning". Learning what really works ... what really gains the ... »
13 Platinum Ideas for Writing Letters that Sell — 2001-05-29
Some say reading is a lost art. Not so. Its not that reading is out, not at all. Its the choices we have to make. We have so much we could read, readers have become picky about what they ... »
13 Platinum Ideas on Working With Your Clients — 2001-05-29
Every day old relationships break up. Every day new relationships begin. How can you build your business relationships - so they grow and mature and evolve upwards - and not "out"? That ... »
13 Platinum Ideas to make Teaser Copy Work in your E-mail, Fax messages & Direct Mail — 2001-05-29
To tease or not to tease ... that is always the question. At least it has always been the question for Direct Mail. And to some degree for Fax Broadcasts or Fax Marketing programs. ... »
13 Platinum Ideas to Make Type Work For You — 2001-05-29
Ken Erdman and Murray Raphel taught me the base for these ideas. No matter how good your writing, if it is un-readable, it will not be understood. Far, far too many current day magazines ... »
13 Platinum Marketing Concepts for the New Decade — 2001-05-29
Are you waiting for someone to lead and inspire you for the boss to recognize you for clients to thank you for coworkers to help you for the world to hail you? Well heres a news ... »

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