Articles from Copy Writing - email copy category

The Art of Reading Your Buyers Mind — 2003-05-14
Wouldnt it be fantastic if you had a crystal ball and you could read your prospects minds you knew what they were thinking when you were making your sales presentation. You knew why there ... »
Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers — 2003-05-14
Headline formulas are selling ideas that have worked again and again in the past and can be expected to continue to get results in the future. Here is a complete list of the 35 headline ... »
Top 7 e-Publishing Tips — 2003-05-14
I write these tips as a reminder to myself, as well as trying to give you a little insight into the wonderful world of newsletter publishing. Each of these tips below are items that I have ... »
When it pays to FORGET an item — 2003-05-14
Have you ever sent out your carefully worded sales letter in a mailing campaign only to realise that . . . you had forgotten to include an important point or a useful feature of your ... »
Why no P.S. on the web? — 2003-05-14
The most read part of a sales letter is the headline. So what else is new? Its this...... The next most read part of a sales letter is the post script - the two or three line afterthought ... »
Writing Compelling Copy - Part II — 2003-05-14
Having touched on the overall "tone" of an email message and how it should speak "to" instead of "at" your prospects, we now dive into one of the most powerful components of an email ... »
Are you ticking people off with your emails? — 2003-05-13
Even now that e-mail has been around for several years, some of us still arent "getting the message" when it comes to being both effective and polite. While e-mail is a quick, easy, and ... »
Case In Point: Getting Your List To Respond — 2003-05-13
We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, ... »
E-mail 101: The Dos and Donts — 2003-05-13
You would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis. Many people seem to think that because they arent dealing directly with another person ... »
Making People Part With Their Money, the Old-Fashioned Way — 2003-05-13
Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many ... »

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