Articles from Copy Writing - sales copy category

The Damaging Admission--a Persuasive Technique — 2003-09-29
We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes ... »
Internet Direct Mail Is Different: 14 Things To Remember — 2003-09-25
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media ... »
Increase Sales, Subscriptions, and Traffic With Action Words — 2003-09-24
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise ... »
Long Sales Letters vs. Short Sales Letters — 2003-09-22
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and ... »
When the Clock Strikes Twelve! — 2003-09-15
I just finished reading another sales copy ending with the Deadline Marketing! And it's the sixth I see today saying "If you order by midnight, blah blah blah...." I'm sure you've seen ... »
Sales Letters . . . The Back-bone of Direct Mail. What "NOT" to do — 2003-09-05
There is nothing more important and useful to your marketing program than the sales letter. Despite the other forms of marketing and advertising you use, you will always need and should ... »
The Little Things Count--8 Things to Remember When Designing a Direct Sales Piece — 2003-08-28
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message. ... »
The New 5 Ps! — 2003-08-28
NO! When I say "5 Ps", Im not talking about the big 5 Ps of marketing everyones familiar with. Here Im NOT referring to Product, Price, Place, Promotion and Package! But Im talking ... »
Short Copy: Understanding Its Purpose Can Increase Sales — 2003-08-27
I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being... it takes much more thought and time to write a short, ... »
A Magic Number for Writing Sales Letters — 2003-08-25
When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In ... »

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