Articles from Copy Writing category

We Dont Learn Japanese to Drive a Toyota — 2001-08-01
Some time ago I wrote a Direct Mail Package and full page magazine ad for an International Database Developer Software company. What's that? Well I didn't know either. It is so technical ... »
How to Magically Transform Soap Bubbles into Sales Copy — 2001-07-26
In May of 2000 I attended a 2-day internet marketing seminar at the Wembley Conference Center, London. On the 2nd day I arrived late, and as I hurried into the conference room, I was ... »
Tips for Better Writing — 2001-07-17
It is certainly true that we don't get a second chance to make a first impression. As the impression we make on the Internet is almost always with the written word, is it unfortunate that ... »
Tips for Better Writing - Punctuation — 2001-07-14
You probably don't spend much time thinking about punctuation. That makes you normal. I think about it nearly every day. That makes me - well, I write a lot. Our purpose is not to turn ... »
How To Prepare For A Copywriting Assignment — 2001-07-10
Business-to-business copy persuades readers by giving them useful information about the products being advertised. The more facts you include in your copy, the better. When you have a ... »
Stalking The Perfect High-Tech Sales Brochure — 2001-07-04
Like finding the proverbial needle in a haystack. That’s how some in the high-tech business describe how difficult it is to come up with effective high-tech sales literature. But look ... »
Cant Write Well? . . . Its Okay To Ask For Help — 2001-06-13
If youre not a great writer but still want to succeed on the internet, what can you do? Admittedly, some of the best webmasters on the internet dont write very well at all. But they have ... »
Creating A Powerful Press Release — 2001-06-13
A successful press campaign can give your business a great deal of free publicity without burning a hole in your pocket. There is no other more cost-effective way to generate publicity and ... »
Dont Rely on Your Spellchecker - The Importance of Good Proof Reading — 2001-06-13
Weather posting a page to your Website, writing a letter to a customer, or submitting an article for publication, it is extremely important to demonstrate how professional you are. Not ... »
Is There a Career in Web Writing? — 2001-06-13
Q: Should I give up my day job and write web content? I have bought your book "Web Word Wizardry" and have been wondering: Is there much freelance work for web writers? Am I dreaming? Have ... »

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