Articles from Copy Writing category

Long Copy Works Better - Or Is It Short Copy? — 2001-06-12
Ahhh! The never-ending battle. Im sure youve heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells ... »
The Power Of Goal Setting — 2001-06-12
Everybody is always looking for an inexpensive promotional method that will bring great results. I believe publishing your own articles to be freely distributed is one the best ways to ... »
Creating effective names and taglines that will attract new clients — 2001-06-11
Im frustrated," an accounting guru told me as he sat down in my office. "I do great things for my clients, but I just cant talk or write about my services in a way that gets any attention ... »
Do it like a Pro - How to Create a Brochure — 2001-06-11
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile is an excellent way to convey a good deal of information and ... »
How to write a good article — 2001-06-11
Firstly, carefully research and study your subject matter. Think it all through very carefully, WHAT you are going to say and HOW you are going to say it. I believe the essence of ... »
Its Not What You Say But How You Say It — 2001-06-08
How often have we all heard that statement? However, especially in customer service, it is very true. I see evidence of this everyday. How do you feel when you arrive at the bank ... »
Writing Copy For Your Website - Tips and Tricks — 2001-06-08
We see so many web sites that are simply an online version of a printed brochure. Thats fine and dandy if people are calling you up and asking for your sales brochure. You dont want them ... »
How to Write an Online Article — 2001-06-07
Words power the Internet - and now its your turn. Getting published online is one of the best ways to invite new traffic to your site, generate more sales, and build your credibility and ... »
The 13 Prime Direct Marketing Numbers — 2001-06-07
Direct marketing is a numbers business. Most often we think of the back-end, the results, when we think DM and numbers. This Bakers Dozen Collection is about the creative process. And ... »
Top 7 Guidelines To Writing Copy For The Web — 2001-06-07
You purchased WebSite Complete, youve found some interesting pictures for your site and you have some idea of what you want to say. Now comes the hard part. You need to make the transition ... »

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