Articles from Database Marketing category

Going Out For Business — 2001-12-12
Lots of marketers will tell you a house list or database is vital. Yet it is often hard to know what to do with the database once you have it. Kevin Nunley ( www.drnunley.com ) says, ... »
ACF: Turning Browsers into Buyers — 2001-11-26
The Direct Marketing Association calls for controls on automated, collaborative filtering software that tracks Web site behavior and determines what content is suitable for presentation. ... »
Future of Customer Interaction — 2001-10-15
The future of customer interaction will be accessible from our web site. You are likely to see many variations of this theme when it comes to future information dissemination. Some ... »
The Money Is In The List — 2001-09-27
I've lost count of the number of times that I have read that expression - "The money is in the list", but what does it really mean? When marketers refer to "the list", they are talking ... »
Why You NEED to Establish Your OWN List of Contacts — 2001-09-20
You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right? Sure, but unless you buy repeated advertising, how many times do you reach them? ... »
How to Improve Your Profits... With Customers You Already Have — 2001-09-07
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm ... »
Building Circulation With Database Marketing — 2001-08-09
The Globe and Mail is Canadas national newspaper, the most prestigious newspaper in Canada. Like other papers, 75% of its revenue comes from advertising. The other 25% comes from readers, ... »
Database Marketing on the Internet — 2001-08-09
Three quarters of all sales on the Internet are made to one quarter of the entire Internet cybercitizens according to a most recent Internet survey. Forrester Research predicts that by the ... »
Using User Data Diligently — 2001-08-09
Recently, an online bookstore alerted me via email that a favorite authors book had just been published. I thought to myself, "You know, thats nice. I gave the site some information awhile ... »
Creative with a Power Punch! — 2001-08-07
This is a great time to be in direct marketing. Database information is becoming more plentiful and accurate; and clients are finally seeing the value in really knowing their customers. ... »

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