Articles from Marketing Strategy category

1. 8 Building Blocks to Attracting Customers — 2004-02-09
   Are you frustrated by the lack of return from your promotional efforts? It may be that your plan for attracting customers is built on a foundation of sand. Whether you’re a Fortune 500 ... »
   
    
2. 57 Resources for Internet Marketers — 2003-11-27
   Below are 57 Resources that are valuable to every Internet marketer. I have gleaned these gems right out of my Internet Explorer bookmark file to show you a few of the sites which are ... »
   
    
3. A One-Minute Marketing Plan? — 2003-11-27
   Whether youre planning a new site, or your site is already up and running, heres some inside information you need to know... Web surfing is a fast-paced sport. Some surfers (including ... »
   
    
4. Coaching Improves Knowledge Management Programs — 2003-11-27
   Knowledge Management (KM) is the latest buzzword in the executive world. It attracts attention across industries and studies, managerial fields and technical and social lines just to name ... »
   
    
5. Upside Down Marketing — 2003-11-27
   Differentiate Yourself with Top of Mind Awareness At the turn of the last century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesnt work." When ... »
   
    
6. Bridging the Chasm from Lead to Loyal Customer — 2003-11-17
   Bridging the Chasm from Lead to Loyal Customer A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring Customers By Julie Chance Have you ever watched a ... »
   
    
7. Pop Out for a Pop-Up — 2003-11-13
   The battle lines are clear. Pistols are drawn. The combatants face each other at 20 paces distant. The sun peeps over the horizon. The adjudicator lowers the white handkerchief. And up ... »
   
    
8. Successfully Selling Your Professional Services The 6 C Approach To Getting Clients - FAST — 2003-11-13
   As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel ... »
   
    
9. Relationship Marketing - Key for Small Local Business — 2003-11-11
   Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails." The "no inclination" part I can believe, but no ... »
   
    
10. How To Use Your Back End For Marketing — 2003-11-10
    Exactly what is 'back end' marketing? Simple. It involves printing your business ad on the back side of your shorts and walking seductively though town so that you draw everyone's ... »
    
     

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