Articles from Marketing Strategy category

Reach vs. Frequency — 2003-11-10
Is it more effective to touch 100 potential customers once or 25 potential customers 4 times? Reach and frequency are terms generally used when planning advertising campaigns. However, ... »
Marketing Plan Format: a worksheet — 2003-11-06
From The Art of Self Promotion #14 Your One-Page Marketing Plan The truth is, you dont have to have a marketing plan. It is quite possible to run and even grow your business without one ... »
Taking Aim at Your Target Market — 2003-11-04
Hello! We are going to talk about target marketing what it is. Why its important for your business. And well cover some tips and strategies for how you can incorporate this vital way of ... »
SEO Strategies: All You Really Need to Know You Learned in Kindergarten — 2003-10-29
Everyone is clamoring for new and improved seo strategies. Not necessary. All you have to do is apply what you learned in kindergarten. Think I'm kidding? I’m not. Take a look. Know ... »
Strategic Communication — 2003-10-28
"You can have brilliant ideas but if you can't get them across, your ideas won't get you anywhere." Lee Iacocca To translate a vision into reality requires the support of others. Good ... »
Strategize Your Marketing! — 2003-10-28
Anyone in the business of Internet marketing has probably seen the phrase "marketing plan" over and over again. Unfortunately, a lot of people seem to think that having a marketing plan is ... »
The Building Blocks to Effective Marketing — 2003-10-24
The Building Blocks to Successful Marketing - It’s More than Sales and Advertising Whether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing ... »
Wishes for Strategic Collaboration — 2003-10-24
February is an opportune time to consider the possibility of joining with others to create the future. Many of you are rethinking strategies in the current business environment. As you ... »
A New Bag of Fresh Ideas for Every Internet Business — 2003-10-23
Every Internet business needs to come up with fresh ideas to drive more traffic to their site, increase their sales, and multiply their profits. Too often, we get in a rut in our ... »
In Marketing - Dont Play — 2003-10-23
The Internet marketing machine is like a large information freight train running out of control. 99 miles an hour down a dead end street. There is so much information and misinformation ... »

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