Articles from Marketing Strategy category

Prophesying Profit in CyberSpace . . . — 2001-07-25
Business owners can be rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now". But, as with any aspect of your business, ... »
Stick it to them! Secrets to posting Off-line — 2001-07-05
Are you taking the time to market your site off the web? If not, you could be missing valuable contacts! I use a technique to market my websites offline that has created a steady flow of ... »
The Tao of Web Marketing — 2001-07-02
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens ... »
Beat Your Competition Without Cutting Your Price — 2001-06-27
One way to beat your competition is to charge less for a similar product or service. But you can also beat your competition when your price is higher. One of the best ways to avoid price ... »
How to Create a Profit Generating Business Website — 2001-06-25
It seems like just about every business out there is putting up a Web site these days. If you haven't got one yet, or if you've already got one and aren't really satisfied with it, then ... »
Dont be the Best… Be the First! — 2001-06-20
A Great Lesson From Jack Trout and Al Ries Often, many businesses build their entire marketing strategy around a particular brand and its "better" qualities. Claiming superiority smacks of ... »
Advertising is a Numbers Game — 2001-06-19
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part of that equation is probably the one I follow the least (sleepless nights working ... »
How to Target Your Most Profitable Market — 2001-06-19
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step. However, this is where many marketers fail, for they are trying to ... »
4 Ideas Thatll Help You Sell More Titles as a Bookstore Affiliate — 2001-06-18
In my online travels I've surveyed quite a few affiliate bookstore owners, and sadly enough my suspicions regarding their overall profitability were confirmed. In terms of generating any ... »
How to Name a Product, Service, or Company — 2001-06-18
Today, it is an understatement to say that we are constantly bombarded with information of nuclear proportions. The roles of both the consumer and the entrepreneur have become so immensely ... »

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