Articles from Marketing Strategy category

Ride Out the Tough Times With These Strategies — 2001-08-29
Operating a small business is both a challenge and a struggle. To ensure that your small business will prevail after the crucial first year, it is important that you maintain control over ... »
Share and Share Alike: Are Associate Programs for You? — 2001-08-24
What is "revenue sharing?" Well, it depends whom you ask. I’m glad to say that the business model of revenue sharing, perfect for Internet retailing, is coming of age. Today, we give the ... »
The Truth about Testimonials — 2001-08-20
Are your ads a little stale? Is your web site a little boring? Don't feel alone. From time to time we all run out of fresh marketing ideas, and it seems we're banging our heads against a ... »
Tips and Traps in Developing Marketing Strategies — 2001-08-20
Power HomeBiz Guides A good marketing technique is one part of the business that is absolutely essential to its success. In fact, the ability to properly market a product or service is ... »
What is Guerrilla Marketing? — 2001-08-15
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. ... »
What the Heck is Direct Marketing — 2001-08-14
Many of us who are involved in online business must have heard the term "Direct Marketing", and perhaps some of us may wonder what it means, and if it can be applied online. Direct ... »
Diversification — 2001-08-13
Many people in business on the Internet try to market only one product. If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart ... »
Effective Permission Marketing — 2001-08-10
In a world where information is abundant, attention is limited and competition is fierce, it should come as no surprise that companies everywhere are exploring new ways to get their ... »
Primer In Strategic Marketing — 2001-07-31
Wondering who your target audience is and how to find them? At the end of 2000 there were some 350 million adults online worldwide looking for everything imaginable. Your product or ... »
Outsourcing your Web Marketing — 2001-07-25
The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime ... »

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