Articles from Marketing Strategy category

Persistant Advertising Will Do No Harm! — 2003-09-12
From my experience, Ive been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. ... »
6 Steps To Get — 2003-08-14
A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks ... »
Who Is Your Real Competition? — 2003-08-11
Who Is Your Real Competition? By Sean D'Souza ------------------------------------------ If you design kitchens, is another kitchen designer your competition? Most likely not. And the ... »
Strategic Planning for Smarties — 2003-07-07
I was tempted to use "Dummies" in my headline but the reality is that there is nothing dumb about a small business owner doing strategic planning. It may be the most intelligent leadership ... »
10 ways to Work Through a Business Slowdown — 2003-06-30
In running any kind of business, it's inevitable that, sometimes, business will slow down. This might occur due to an upcoming holiday, or, perhaps, due to seasonal variations, or due to ... »
Benefits Of Internet Relationship Management — 2003-06-20
There is a new, rapidly expanding revolution sweeping businesses worldwide. New technology by way of the Internet is forcing major changes in marketing strategies. As a result, ... »
Got It Right? — 2003-06-17
Spam was not invented on the Internet. The Internet just helped give it a name. It’s been around for a long time. Essentially spam is unwelcome advertising. The problem with the Internet ... »
The Power of Why: Your Psychological Ally To Marketing Success! — 2003-06-16
Heres why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at ... »
How Not to Mulligan Your Business Golf Game — 2003-06-09
Golf season has arrived in the Northern Hemisphere, but it is always golf season somewhere in the world. Those who are savvy in business golf etiquette will finesse as many deals on the ... »
When it Comes to Business Cards, Vive la France! — 2003-05-30
Don’t let the small size fool you. A business card is one of the least expensive and most powerful forms of advertising you possess. Your business card is your introduction to potential ... »

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