Articles from Marketing Strategy category

How to Survive “No, Thanks.” In Business — 2003-05-26
When owning or operating a business, it's inevitable that, sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, ... »
Successfully Selling Your Professional Services The 7 C approach to getting clients- fast. — 2003-05-26
As a professional service provider, you face special challenges in promoting yourself to potential clients. You may have certain restrictions on how you market or advertise, or you may ... »
Six Models of Success — 2003-05-23
If you want to build something...first find a model! During the past week, I have spent a large amount of time studying successful web sites and finding out what it is that is separating ... »
How to Easily Boost Your Tradeshow Marketing ROI With 110% Follow-up — 2003-05-21
When I saw this I was Shocked...but not surprised. "Vendors Do Not Follow-up With 7 out of 10 Tradeshow Leads" Wow... 70% of tradeshow leads fall through the cracks. A great tradeshow ... »
How To Build Trust and Sell More Products! — 2003-05-20
If the headline is what gets them there, then its the *proof* that keeps them there. Follow closely... == A powerful headline is 10% what you say and 90% what you prove. == Headlines ... »
Top 10 Ways To Prepare for Downsizing — 2003-05-15
1. Don’t think it can’t happen to you. Downsizing has become an accepted, pre-emptive business strategy -- even for healthy companies. Fully 2/3 of companies who downsize in a given year ... »
5 Steps for Developing a Tag Line for Your Product, Business, or Website — 2003-05-07
A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising ... »
How To Write An Effective FAQ Page — 2003-05-07
Websites that have multiple pages usually have a Frequently Asked Questions (FAQ)page. There are several good reasons why you should have one. 1) An FAQ clears out any confusion your ... »
Branding with a Pay per click Twist — 2003-05-01
Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, ... »
Three Truths Of Internet Success — 2003-04-30
In the process of developing my own Internet business, Ive had the good fortune to come in contact with many successful online entrepreneurs. Ive even had the pleasure of formally ... »

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