Articles from Marketing category

Market with Emotional Intelligence for the Competitive Edge — 2002-12-09
Your EQ (emotional intelligence) is many times more important to your success and happiness than your IQ. Apply your EQ skills to your marketing and get the competitive edge. 1. Use ... »
Market Your Practice Free Through Writing — 2002-12-09
I grow my coaching practice by writing. It establishes my expertise and promotes my services. Writing takes time, so I economize my efforts. Here’s what I do: 1. Read a current interest ... »
Retailing Tips to Grow Your Bottom Line — 2002-12-09
If I asked you what one thing made you decide to be in the retail business, what would it be? Money? Prestige? Glamour? Travel? Envisioning your name in lights on the front of a ... »
The Top 10 Marketing Mistakes You Dont Want to Make — 2002-12-09
1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is so accelerated, you must ... »
How To Write Ads So Compelling That Your Readers Are Totally Defenseless - They HAVE To Respond — 2002-12-06
What is the real secret to writing ads that are totally irresistible? It's communicating with your reader on an emotional level! It's communicating that you really understand his needs, ... »
Profit by Street-Smart Marketing — 2002-12-06
Your marketing prowess determines your success in the speaking business. In particular, your marketing smarts affect your fee. I've spoken at dozens of conferences at which other speakers ... »
Proven Ways to Dramatically Increase Your Conversion Rate — 2002-12-06
There is an old saying that I agree with 100%. “Nothing kills a bad product faster than good advertising.” The same applies to Web sites. Nothing will suck up money faster than a poorly ... »
Slam Dunk — 2002-12-06
No we're not talking about an easy shot in the game of basketball, but an opportunity that needs to be investigated. Every time you turn around it seems you see another affiliate program ... »
What Are You Doing With Your Website Traffic? — 2002-12-06
The endless quest of every webmaster seems to be to get more and more traffic. After all, more traffic means more sales... doesn't it. Your answer to that question should be "not ... »
Building a Practice Through Referrals — 2002-12-04
I'm a coach. I'm not in it to see if I like it, or how much I can make how fast, or because it's the latest fad. I'm in it because it's my profession. I love my work and I'm in it for the ... »

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