Articles from Marketing category

The New Marketing Landscape — 2002-07-31
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage ... »
Internet Marketing in the Future — 2002-07-30
What is in store for the internet marketer of tomorrow? Will the increasing popularity of the internet benefit or hinder your efforts? How do I as a marketer take advantage of this ... »
Marketing Maxims for Today’s Challenging Times — 2002-07-30
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today’s sputtering global economy. 1. Don’t stop ... »
Marketing to Today’s “Distracted” Consumer — 2002-07-30
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected ... »
Marketing Trends from the Digital Frontlines — 2002-07-30
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting ... »
All Along the Digital Watchtower — 2002-07-29
Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and ... »
Branding on the Web is like Mining for Fools Gold! — 2002-07-29
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" ... »
Gossip and the Internet — 2002-07-24
New Page 1 Gossip and the Internet Gossip is repeating any information, good or bad without checking the source for truth. Gossip is like ... »
Mastering the FFA sites to Maximize your results. — 2002-07-17
FFA stands for *Free For All*, which basically means that it is free for anyone to post ads on these sites. Every day there seems to be new FFA and Link sites popping up on the Internet, ... »
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists — 2002-07-16
When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? ... »

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