Articles from Marketing category

Give Baby-Boomers What They Want And Youll Retire Rich! — 2002-07-08
Quick cash, fast food, drive-thru, speedy service - call it what you like. When baby-boomers (born 1945 - 1965) want it, you'd better provide it immediately. The message is the sooner the ... »
How To Turn The Biggest Sceptics Into Eager Buyers — 2002-07-08
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure ... »
Power Your Profits With Price And Perception — 2002-07-08
People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking ... »
Advertising Success With A Personal Touch — 2002-07-04
I have recently been testing a couple of new ad campaigns. I was pretty convinced that I had good headlines, but I was not getting the responses that I was looking for. I decided to go ... »
How Will Your Business Be Judged? — 2002-07-03
Like it or not, people DO judge a book by its cover. It’s just a fact of life. Everything having to do with your business that is presented to the outside world is one more judging ... »
Exploit Your Very Own Gold Mine — 2002-06-26
I was in a store last night and they had a mailing list sign-up sheet on the counter. It said 'Give us your address so we can let you know about specials, sales, and news about our ... »
You Can Not - Not Market — 2002-06-26
No matter how long you have been in business or how successful your business is, if you stop marketing, you will very quickly see the effects in lost profits and sales. You will lose ... »
A Single Word — 2002-06-25
There’s no denying it; words are powerful. I’m talking P O W E R F U L! A single word can change your entire perception of a situation. A single word can completely change the ... »
Offline Marketing for Online Sales — 2002-06-24
hi Research reports* state that 58-percent of consumers discover new websites throught search engines. Another 16-percent follow URL links. The remaining 26-percent such as ... »
5 Marketing Mistakes You Cant Afford To Make — 2002-06-17
In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again I see retail stores large and small making the same costly ... »

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