Articles from Marketing category

Secrets Of The Marketing Gurus! — 2001-05-07
It really doesn't matter what product or service you are marketing on your web site or in your sales presentation. Peel away the glitz and the glitter and the underlying foundation of a ... »
The Physics of Internet Marketing — 2001-05-07
Isaac Newton envisioned the universe as a giant clock, set in motion by a Creator with certain immutable laws. It shouldn't take an apple on the head to realize that certain rules apply to ... »
Five Breakthrough Marketing Ideas! — 2001-05-04
1. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that ... »
5 Innovative Ways To Advertise Your Web Site! — 2001-05-03
1. Directory Linking Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement ... »
The Rule of Repetition: How Its Crippling Your Marketing Efforts If You Are Not Using It — 2001-05-03
The Rule of Repetition is basic, yet very powerful. Simply put, it means that any marketing communication is most effective when it is repeatedly brought to the attention of the target ... »
Web Marketing Tips from Target Marketing — 2001-05-02
Jim Sterne answers the question: Is there stupid ... dumb ... bad marketing on the Web Sleepless in Seattle asks: Stupid . . ., Dumb . . ., Bad? marketing on the Web? Is there such a ... »
Customer Interface: Do You Know Me? — 2001-04-27
Your visitors want to feel that you're guiding them, not stalking them. How much information do you let them know you know? Whether or not they're carrying American Express cards, ... »
Customer Interface: Multidimensional Marketing — 2001-04-27
Internet surveys show one big, happy audience, but here's what you really need to know about Do Web-based 3-D tools have a place in the marketing department? I've always been a strong ... »
The Whys and Hows of Prospect/Customer Self-qualification — 2001-04-26
Being relevant is of increasing relevance. It is in our own best economic interest, in the best interest of our prospects and clients, and, at least in the medium of direct mail, it is in ... »
What Happened? — 2001-04-26
Let's be honest ... when you're trying to sell a product, there are a frightening number of things that can go wrong, aren't there? Your suppliers can let you down, your customers can ... »

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