Articles from Marketing category

Who REALLY Wins In The Gold Rush? — 2001-04-24
I was behind my system one day reading my daily mail when I came across this question in an ad - "Who made the most during the gold rush? Those panning for gold or the man selling the ... »
Customer Interface: Marketing Lessons From Award Winners — 2001-04-23
Some of Webmaster's 50/50 Award winners can teach us a few things about marketing When Webmaster editor Leigh Buchanan asked me to provide an opinion on why the Webmaster Top 50 external ... »
Customer Interface: Velvet Glove — 2001-04-23
How to convince distributed developers that the only limit is not their imaginations. You were the first person to create a Web site for your company. It was fun. You were the first to ... »
Increase Internet Sales with Free Trials — 2001-04-20
If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling ... »
Creating a Winning Mindset for Marketing on the Net — 2001-04-05
Although Ive been an avid Netpreneur for more than four years, I can honestly say that 1999 has definitely brought more than its fair share of successes to me. You see, in the beginning ... »
Global customers dont speak one language — 2001-04-04
Online business losing up to $10 million a year in sales Businesses on-line are missing an untapped market of over 100 million people These 109 million people make up nearly 50% of ... »
Learn From My Mistakes in Advertising — 2001-04-04
Repeatedly, I warn marketers to slow down and take the time to think out their advertising and marketing plan and repeatedly, I ignore my own advice. We start out paying attention and in ... »
Marketing Lessons Learned From The — 2001-04-03
It was early Saturday morning when I scrambled out to the garage to try and find the strawberries that Id bagged up in the summer and put away into the "deep freeze". When I opened the ... »
Separating the Experts From the Pretenders — 2001-04-03
It pays to learn from "the experts" if you are serious about marketing your products or services on the internet. Who are "the experts"? And who are "the pretenders"? Knowing the answer ... »
Dont Blindly Turn Customers Away — 2001-03-27
If we all had traditional store fronts as opposed to web sites, how many of us would stand someone outside the shop and instruct them to refuse entry to one in five potential customers? ... »

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