Articles from PR/Publicity and Media category

1. Mastering the Media: What to do when the media comes calling? — 2003-12-09
   As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good ... »
   
    
2. P.R. Does Not Stand For Press Release! — 2003-12-08
   Theres no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an ... »
   
    
3. Publicity Electricity: Can you plug your business into the media? — 2003-12-08
   We all know what an electricity generator is and does but when it comes to getting media exposure for your business, how good is your "publicity generator?" If you think about it, there ... »
   
    
4. 27 Offline Publicity Ideas for Non-Profit Organizations — 2003-10-23
   There are a number of inexpensive, or even free, ways to promote your organization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list ... »
   
    
5. Creative ways to make your press release work — 2003-10-23
   Email strategies to get thousands in free media publicity. By Dr. Kevin Nunley articles index Never before has there been so MUCH media. Internet, cable, satellite, and new low-power TV ... »
   
    
6. Getting Free Publicity - How To Write A Press Release — 2003-10-23
   There is a nasty rumor that press releases dont work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem ... »
   
    
7. Is Your Client an Idiot? — 2003-10-02
   Short answer: Yes. Long answer: Probably. I dont know if the heat is getting to people or what, but lately Ive been hearing some horror stories from PR people about their clients. In ... »
   
    
8. Leveraging Your Reputation - Making PR Work For You — 2003-09-30
   We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of ... »
   
    
9. Make front page news by NOT inviting the media — 2003-09-19
   Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper ... »
   
    
10. Press Release Writing — 2003-09-08
    The media editors are receiving hundreds (even thousands) of Press Releases daily and they have no much time to spend on each one. First of all, they look at the head line and if it is ... »
    
     

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