Articles from PR/Publicity and Media category

You aren’t getting leads from traditional sources?? — 2003-09-01
When the following 10 conditions are met,Consider hiring a professional product publicity firm 1. When your product is largely unknown. Like launching a rocket into orbit, it takes a ... »
Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press — 2003-08-20
As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. ... »
How Television Production can Improve your Image — 2003-08-20
We all know about the importance of appearances. Humans automatically make judgements about people based on how they look, their clothes and their voice. Our judgemental nature even ... »
Life After Press Release Distribution? — 2003-08-20
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her companys first press release. The ... »
Proven Promotional Tools Capture International Buyer’s Attention — 2003-08-20
The challenge when promoting your product or services overseas is to clearly and quickly communicate your core marketing message, demonstrate your product and prove that you are from a ... »
Are There Secrets to Gaining Media Coverage? — 2003-08-19
Are there secrets to gaining media coverage or is it pure luck? Its a question that I am asked often while meeting with small-business owners who are seeking press attention for their ... »
Its the Little Details that Can Make or Break a News Story — 2003-08-19
Have you ever heard of the saying, "One persons trash is another persons treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many ... »
What You Know Can Work Just As Well As Who You Know — 2003-08-19
We all know the saying in business, "Its not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in ... »
10 Tips For Better Press Releases — 2003-08-05
First youll have to get past the bull**** detector. Journalists, in self defense, quickly develop what Ernest Hemingway called the bull**** detector. With so many (mostly mediocre) ... »
Ten Tips on When to Consider Hiring a Professional Product Publicity Firm — 2003-07-07
Hiring a professional Public Relations (PR) firm is not for every company, but can be the swiftest route to increased sales, profits, and market credibility in some circumstances. ... »

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