Articles from PR/Publicity and Media category

How To Write A Press Release AND Get It Published — 2003-03-03
Firstly, let me say straight away that I am *not* an expert at writing press releases. Over the years, I have read and studied many articles on how to write a press release; I have then ... »
Time Your News Release For Maximum Publicity — 2003-02-24
"Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. ... »
Press Release, an alternative for paid advertisement step 2. — 2003-02-19
As emphasized earlier in step 1 about the two basic things to pay attention in when making your press release - writing and presentation. Step 1 provided the guideline for writing your ... »
Press release, an alternative for paid advertisement. Step 1 — 2003-02-19
at's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. ... »
Public Relations: Power Tool For The 21st Century — 2003-01-27
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they’re planning to spend on public relations, ... »
Can media coverage build an online business? You bet it can! — 2003-01-21
As someone with expertise in media relations, Ive been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters ... »
Editorial Calendars: A Key to Publicizing Your Business — 2003-01-15
What is the one thing that all of the best public relations agencies do every year? They research and compile editorial calendars from publications that are pertinent to their clients ... »
When to Write and Distribute a Press Release — 2003-01-09
When things are timed perfectly, the results are inevitably better. Whether its a first kiss or a punch line, saying "I love you," or saying, "Do we have deal?" Press releases must be well ... »
Why PR No Longer Means Public Relations and Other PR Misconceptions? — 2002-12-19
Marketing tools like advertising, sales literature, and direct mail are widely employed by all types of business across all industries. But Public Relations remains an underutilized and ... »
7 Tips to Get More Mileage Out of Your Online or Offline Publicity — 2002-12-14
You worked hard to get a story on your business in a popular website or your local paper. Don't let your efforts ends there -- here are seven tips to help you maximize your online and ... »

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