Articles from Traffic and Tracking category

Will They Come Back? — 2001-07-09
When you build a website, you of course, want people to come to your site. But not only do you want them to visit, you want them to come back, and often! Most people will not come back ... »
I Coulda Been a Contenda — 2001-07-06
A lesson that includes a dynamic, new "get links" strategy. Is your site a "contender"? Or do you have a "limited presence" online? Maybe you're a "900 lb. gorilla?" What's with all the ... »
Top 7 Reasons to Review Your Web Traffic Analysis — 2001-06-26
Understanding your Websites traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so its "market research that cannot ... »
Unlocking the Keys to Your Web Site Traffic — 2001-06-26
Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using ... »
How to Build Traffic to YOUR Web Site — 2001-06-25
One of the questions that I'm most frequently asked as a Web Presence provider and consultant is, "How do I build traffic on my Web site?" That's what this article is about, or almost ... »
Keying your ads: How to know which ads are working. — 2001-06-12
There are a number of ways to easily track the effectiveness of your ads, both online and off. These methods will, hopefully, help you turn you ad into a clean, mean, money machine! ... »
New Products to Analyze Web Sites — 2001-06-01
"What’s happening with our Web site?" "Is it doing what we expect?" These are common questions from the boss as more companies and top managers look to their Web sites for marketing ... »
How to Track Visitors to Your Website — 2001-05-29
You built a website and they did come, but who are they? Knowing the demographics of your visitors can help you sell space to advertisers, turn those visitors into sales leads, or simply ... »
The Wave of the Future (Crashes on the Beach...) — 2001-05-23
Things have changed at Yahoo! for business sites. If you are already in their directory, great. But if not, it will now cost you US $199 for the privilege. Unless your site is 'regionally ... »
Guaranteeing an Increase in Your Site Traffic — 2001-05-22
Start at the goal. Walk backwards, feet on the ground. Then forward. That is how you guarantee positive results for any quest, including a guaranteed increase in your site traffic and ... »

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