Articles from Copy Writing - sales copy category

Why No PS On The Web? — 2003-05-14
The most read part of a sales letter is the headline. So what else is new? Its this...... The next most read part of a sales letter is the post script - the two or three line ... »
Would You Learn German To Buy A Mercedes? — 2003-05-14
A few months ago I wrote a Direct Mail Package and full page magazine ads for an International Database Developer Software company. Whats that? Well I didnt know either. It is so ... »
Write Reviews to Increase Sales — 2003-05-14
To increase sales, instead of displaying banners or ads on your website, write a review. On your main page, display a short intriguing paragraph with a link to your full review. For ... »
Writing a website that sings! — 2003-05-14
If your online sales have taken a dip lately, your product or service isnt necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket ... »
Writing Compelling Copy - Part I — 2003-05-14
Ask just about any salesperson what components are essential to closing a sale, and he or she is bound to tell you that one of the most important is the ability to establish rapport. A ... »
Writing Compelling Copy - Part III — 2003-05-14
Legendary direct response copywriter Herschell Gordon Lewis once said, "A well-written sales letter is an amalgam of sales psychology, word manipulation, and mechanical application." ... »
Writing the Income-Generating Web Site, Take II — 2003-05-14
Your Web site has a single motive: To ignite your visitors to take action. This prime motive is behind every element of your Web site design and content. Start with the idea that you ... »
Writing Web Copy That SELLS - How It Compares With Offline Copy — 2003-05-14
Whoever said "long copy" doesnt work on the web obviously doesnt know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more ... »
21 Tips For Writing Benefits — 2003-05-13
Remember that benefits show how your products/services will help your customers and how good they will feel. With that in mind, here are some tips to writing effective benefits. 1. Use ... »
5 Sure-Fire Sales Letter Profit Igniters — 2003-05-13
================================= 1) The Yes Factor ================================= Theres a practice in sales where you get the potential customer in the yes mode with the hope that ... »

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