Articles from Copy Writing - sales copy category

Close More Sales With A Strong P.S. — 2003-05-14
While a headline is designed to grab the readers attention, the P.S. is the workhorse of your sales letter that actually closes the sales and puts money in your bank account. Statistics ... »
Cookie Jars and the Scarcity Mindset ... How They Produce a Sales Frenzy — 2003-05-14
Its called "The Scarcity Mindset". As unusual as it may at first seem, it works. The more "unattainable" you make your product or service, the greater the desire is for people to buy from ... »
Copywriting Tips The Pros Use — 2003-05-14
--- For Headlines ........ Never start writing until you determine your USP Spend 60-80% of your initial effort on the Headline. Include the greatest benefit to your prospect in the ... »
Create Mental Movies In The Mind of Your Reader — 2003-05-14
I love things that have dramatic effects on the mind. And nothing has more power than writing in such a way as to cause Moving Pictures and Images to run through the readers mind. ... »
Creating Sales Letter Lists That Make Your Customer’s Drool — 2003-05-14
You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like: · THE most ... »
Does this Headline — 2003-05-14
If you are reading this first sentence then the answer is yes. You see, the objective of the headline is to get the reader to keep reading. Whether it’s an article, a sales letter, an ... »
DOES YOUR SITE TELL THE TRUTH ? — 2003-05-14
Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do ... »
Energize Your Sales Copy To Increase Your Sales — 2003-05-14
Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to ... »
Enough About Me. How About YOU? — 2003-05-14
One of the biggest marketing mistakes I see constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU. I cringe with disgust as I notice how enthralled ... »
Entice Your Reader With These 5 Headlines — 2003-05-14
In the world of marketing communications, your first impression - your headline - can lead to either marketing success ... or failure. Its important to realize that headlines work best ... »

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