Articles from Database Marketing category

When the List Business Goes Away — 2001-07-24
I received my Experian (TRW) report in the mail. I was amazed at the number of companies that had run my credit rating to offer me pre-approved loans and credit cards, which I had not ... »
Help Me If You Can — 2001-07-23
Gathering, analyzing and acting on customer information is an enormous task. Fortunately, you dont have to do it alone. The good news is that the folks upstairs are listening to the right ... »
The Merits of a Gold Program — 2001-07-23
How do you get people to value and use their Gold Cards, and not just leave them in their top bureau drawers? So many people are issuing them these days that they have become as common as ... »
Thrills, Drills and Barbecue Grills — 2001-07-20
Big business is being taken for a very expensive ride. By whom? By each other. Confidence games are being perpetrated by Global corporations upon the only victims that can afford huge ... »
Building Customer Loyalty by Recognition — 2001-07-18
"Crafthouse Gifts, this is Sally Anderson, may I help you?" "Hello. This is Mary Webster" "Mrs. Webster. Glad to hear from you again. How did your granddaughter like the red sweater?" ... »
Organizing for Customer Focus — 2001-07-12
This is the story of how a major retailer, Sears Canada, Inc., changed their organizational focus from a channel to a customer focus. It is an intriguing story. Many marketers accept the ... »
The Customer Is in Charge — 2001-07-04
Q: What balance should clickstream data have in comparison to recency, frequency and monetary value in customer profiles? Some Web sites collect data anonymously, either through ... »
Use Online CRM to Hook Customers — 2001-07-03
Its a gold mine just sitting there, waiting. You need to find out fast how you can tap into the value of your customer base intelligently by understanding-I mean really understanding-who ... »

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