Articles from Database Marketing category

Dont Forget the Basics — 2001-08-07
Speaking at the Direct Marketing to Business (DMB) in March and the National Center for Database Marketing (NCDM) last December, I was amazed that so many people practicing database ... »
Information: The Newest Currency — 2001-08-07
Database marketing has taken yet another turn, particularly as it applies to gathering information. Database marketing and its newest versions such as Customer Relationship Management ... »
Letting Them Come From Behind the Counter — 2001-08-07
The Internet has grown so fast, and is so immense today, that no one (including me) really knows what to make of it. Most of the common wisdom today is probably wrong. From my perspective, ... »
Net Reach — 2001-08-07
Even with all the hype of the Internet as a business tool, the true impact of Net connectivity for marketing is taking on explosive proportions. In reading this email newsletter, you are ... »
Retention vs. Acquistion: What is the Right Move? — 2001-08-04
Anyone with a TV knows that Net firms are spending millions on building their brands. But some analysts now say more attention must be paid to retaining customers and visitors once a ... »
Road Warriors — 2001-07-30
Automobile marketers have put the pedal to the marketing metal to rev up brand image and jump-start sales. Some marketers have been test driving big names as diverse as Peter Rabbit and ... »
Should You Build a Data Warehouse? — 2001-07-27
Which is the better vehicle to increase profits by building relationships with your customers and understanding their motivations: a data warehouse or a marketing database? Two experts who ... »
The Electronic Product Registration Opportunity — 2001-07-26
Product registration cards are common in most purchased products these days. It usually takes a few minutes to complete, costs a few cents to mail (if the postage isnt paid by the ... »
Web Site Donts — 2001-07-24
Increasingly consumers would rather sit at their computers searching for information than spend another hour sitting through another execrable sitcom or over-hyped sporting event. This ... »
Welcome to The Year of the ExtraNet — 2001-07-24
A recent issue of Information Week asked the question, "Is 1998 the Year of the Extranet?" and then answered, not yet. Before weighing in with our own opinion, well answer a lead-in ... »

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