Articles from Direct Mail category

Customers DO Exist Outside of Cyberspace! — 2003-05-19
This one statement might not mean much -- if anything -- to you until you actually try promoting your business in the 'real world'. I know it didn't mean anything to me; for years I heard ... »
5 Ideas for Effective Sales Letters — 2003-03-18
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a ... »
Spice Up Your Ad With These Words That Sell — 2003-03-07
Like us, you probably get stacks of junk mail and loads of email messages every day. Many of these marketing materials are written by top writers and sent to vast audiences at great ... »
The art of writing profitable classified ads — 2003-03-07
Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of ... »
Writing Web Copy That SELLS - How It Compares With Offline Copy — 2002-07-09
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more ... »
Case In Point: Consistent Response Rates of 50% — 2002-06-21
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note ... »
The Art of Reading Your Buyers Mind — 2002-06-20
Wouldn't it be fantastic if you had a crystal ball and you could read your prospects' minds you knew what they were thinking when you were making your sales presentation. You knew why ... »
Some Important Tips on Proposals and Price — 2002-06-18
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients. It's all about "price". I ... »
Deliver Profits with Direct Mail — 2002-05-18
If you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency ... »
7 Tips For Responsible Direct Email Marketing — 2002-04-12
Are you reluctant to use unsolicited email to contact new prospects? You should be. The last thing you want is irate people launching terrible 'flame campaigns' against you. But - if you ... »

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