Articles from Marketing Strategy category

Developing A Media Kit Built To Sell — 2002-01-09
When trying to sell advertising (in your ezine, on your site or for other applications) you'll often get the response, "Send me your media kit and I'll look it over." That sentence usually ... »
Secrets of Super Marketing — 2002-01-08
Don't compete. Create. Earl Nightingale said it. Then he did it. Together with Lloyd Conant he created the educational cassette industry. Today, Nightingale Conant leads the field and ... »
[Marketing Minute] - "2 Little-Known Profit Boosters!" — 2002-01-07
Ready, set, go! 1. Increase your profits by 25% or more in 10 minutes or less. How? Simple. On your web site's order forms, make just one teeny, weeny little change... - Find the ... »
Paint a Rosy Picture — 2002-01-03
You want more bookings. And higher fees. In this short article, I reveal the true story of the strategies I used to get both- and how you can do it too, starting tomorrow morning: She ... »
Four Targets for Marketing — 2001-12-12
You already know how important it is to have a specific target to aim for when advertising. Finding those may be difficult at first. Here is a way to narrow down your search as they ... »
Fear of Selling — 2001-12-11
When I discuss selling with professionals who want to put their business online, they start to squirm at mention of the very word. When I ask professionals why they want to put their ... »
Guerrilla Marketing? Never! — 2001-12-11
When is Enough marketing Enough? Never! Never! Never! When your competition decrease marketing, thats the signal to increase yours. With the uncertainties of today's economy, guerrilla ... »
Managing Your Lead Qualification Process Effectively And Meet Your Business Objectives With Ease — 2001-12-06
Lead generation is a simple process once you understand your marketplace and how your product adds value or solves a problem for your customers. Your company's web site, for example, can ... »
Systems Lead to Success — 2001-12-04
If you asked the owners of the most successful businesses you know what has made them what they are, they would most likely tell you that it was because they developed a system based on ... »
Price Isnt Everything, But... — 2001-11-23
Some people equate the cost of an item to its value. Others comparison shop to try to find the best price. Maybe both are correct in a way, but most try to look at the whole picture. If ... »

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